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All Journal Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA)
Yoseph Hari Pramono
Universitas Esa Unggul
Social Sciences

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Penerapan Komunikasi Persuasif pada Program Laku Pandai untuk Meningkatkan Inklusi Keuangan di Era Teknologi Digital (Artificial Intellegence) Yoseph Hari Pramono; Ummanah Ummanah
Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora Vol. 8 No. 2 (2025): Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/kaganga.v8i2.14579

Abstract

This study aims to determine how the process of implementing persuasive communication carried out by Laku Pandai program agents influences and increases financial inclusion in the community. The research method used is a qualitative approach with a case study type. This approach was chosen to gain an understanding of the communication strategies implemented by Laku Pandai agents and how artificial intelligence technology is utilized to support these communication activities. Data were collected through interviews, direct observation, and relevant documentation, which were then analyzed descriptively-qualitatively. The results of the study indicate that the application of persuasive communication based on artificial intelligence by Laku Pandai program agents is able to increase the effectiveness of information delivery and build public trust in financial services. It can be concluded that this technology supports agents in delivering more personal, relevant, and data-based messages, thus contributing positively to increasing financial inclusion in the community. Keywords: Artificial Intelligence, Financial Inclusion, Persuasive Communication.
Studi Kualitatif tentang Persepsi Masyarakat Muda terhadap Isu Politik di Media Sosial pada Pilpres 2024 Ummanah Ummanah; Yoseph Hari Pramono
Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora Vol. 8 No. 2 (2025): Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/kaganga.v8i2.14639

Abstract

This study aims to understand the perceptions of young voters towards political issues that develop on social media during the 2024 Presidential Election (Pilpres). This study uses a case study design method. The sampling technique is purposive sampling, namely selecting 30-40 participants who meet the criteria. The results of the study show that social media plays an important role as a political discussion space for the younger generation. Young voters are not only consumers of political information, but also actively produce and disseminate content that forms certain political narratives. However, their involvement is also overshadowed by opinion polarization, echo chambers, and low digital and political literacy. The conclusions from these findings support the theories of uses and gratifications, public sphere, and social identity, and indicate that social media not only shapes political perceptions, but also the political identity of the younger generation digitally. Keywords: Political Issues, Social Media, Young People's Perceptions, 2024 Presidential Election.
Co-Authors Ummanah Ummanah, Ummanah