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All Journal Jurnal ASPIKOM al-Balagh : Jurnal Dakwah dan Komunikasi
Rahmah Attaymini
Universitas Islam Negeri Sunan Kalijaga Yogyakarta
Religion Humanities Languange, Linguistic, Communication & Media Social Sciences

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Disclosing gen Z’s perception on cultural diplomacy practices in digital media through the role of Korean celebrities in Indonesian products Fatma Dian Pratiwi; Maya Sandra Rosita Dewi; Rahmah Attaymini; Rama Kerta Mukti
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 9, No 2 (2024): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v9i2.1522

Abstract

This article disclose how generation Z’s perception toward digital culture diplomacy practice manifests in the assigning of Korean celebrities in Indonesian products’ brand. This is related with how they interest into Korean culture. This is following the entry of the Korean wave of culture into Indonesia, particularly through digital media such as social media, drama, fashion, music, and tourism. Since cultural diplomacy is not only limited to cultural exchanges sponsored by the Government or the State and carried out directly. In the digital era, cultural diplomacy is carried out by digital media and can be carried out by non-government actor use as brand ambassador for products such as foods, beauty products, fashion and so forth. This research uses a qualitative approach with the Case Study method. While the analysis is carried out using the VisCap model analysis which includes Visibility, Credibility, Attractiveness, and Power. These four aspects are then analyzing within the framework of cultural diplomacy in the digital era. The results of this study explain that the current culture of diplomacy is carried out in a way called soft powers. One of them is by how Indonesia uses Korean celebrities as brand ambassadors for their local brand. The reason for choosing is due to the celebrity's popularity, credibility, attractiveness, and power, which also boosts the products offered and establish attention. The relations between using Korean celebrities as brand ambassadors is certainly felt by Korea and Indonesia, which previously had been well established in diplomatic relationships.
Ethical and prophetic digital communication: Aḥsanu qaulān-based scaffolding service learning in SMEs empowerment Rama Kertamukti; Nur Kareelawati Abd Karim; Rahmah Attaymini
al-Balagh : Jurnal Dakwah dan Komunikasi Vol. 11 No. 1 (2026): June 2026
Publisher : Fakultas Ushuluddin dan Dakwah UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/albalagh.v11i1.14354

Abstract

This study addresses the gap in digital communication education that often emphasizes technical skills while neglecting ethical formation and the growing importance of visual representation in digital environments. It examines how digital communication learning can be designed as an ethical and prophetic practice through a scaffolding-based service learning approach grounded in the principle of Ahsanu Qaulan. Using a qualitative pedagogical case study, the research was conducted in an Anthropology and Brand Management course at UIN Sunan Kalijaga, involving 140 students and 15 SMEs. Data were collected through observations, reflections, interviews, and digital artifacts. The findings show that staged scaffolding shifts students understanding from technical production to context-sensitive, honest, and visually responsible communication. Students internalized Ahsanu Qaulan in language, message claims, and visual representation. This study concludes that value-based scaffolding service learning effectively integrates ethical sensitivity, visual literacy, and professional competence in digital communication. The findings imply that digital communication courses should embed ethical checkpoints, staged feedback, and community-based digital projects into the curriculum, enabling students not only to produce persuasive digital content but also to practice accountable, culturally sensitive, and socially responsible communication for real community partners.
Co-Authors Fatma Dian Pratiwi Maya Sandra Rosita Dewi Nur Kareelawati Abd Karim Rama Kerta Mukti Rama Kertamukti