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All Journal PRODUCTIVITY: Journal of Integrated Business, Management, and Accounting Research EMPOWERMENT: Journal of Community Practice
Juleha Safitri
"Universitas Islam Negeri Fatmawati Sukarno Bengkulu "
Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Analisis Pengaruh Kualitas Pelayanan, dan Harga Terhadap Kepuasan Serta Loyalitas Pelanggan pada PT Travel Sasana Lintas Indo Juleha Safitri; Safna Kurnia Putri; Kustin Hartini; Indra Saputra; Indra Saemona; M. Abrar Habibullah; Hafiz Muhammad Saad
PRODUCTIVITY: Journal of Integrated Business, Management, and Accounting Research Vol. 2 No. 1 (2025): PRODUCTIVITY: Journal of Integrated Business, Management, and Accounting Resear
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/product.v2i1.121

Abstract

This research aims to analyze the influence of service quality and price on customer satisfaction and loyalty at PT Travel Sasana Lintas Indo. The research method uses a quantitative approach with data collection techniques through a questionnaire distributed to the company's customers. The research sample consists of 100 respondents selected using purposive sampling technique. Data analysis was conducted using classical assumption tests and multiple linear regression analysis. The research results show that service quality and price simultaneously have a significant effect on customer satisfaction and loyalty with a contribution of 36% (adjusted R square), while the remaining 64% is influenced by unstudied variables. Partially, service quality has been proven to significantly affect customer satisfaction and loyalty, while the price variable does not show a significant effect when tested separately. These findings indicate that PT Travel Sasana Lintas Indo needs to prioritize improving service quality to maintain and enhance customer satisfaction and loyalty. This research provides managerial implications for the company in developing effective marketing strategies focusing on service quality aspects.
Pengembangan Inovasi Digital Marketing untuk Meningkatkan Kualitas Pelayanan di PT Sasana Lintas Indo Juleha Safitri; Indra Saputra; Indra Saemona; Yetti Afrida Indra
EMPOWERMENT: Journal of Community Practice Vol. 2 No. 2 (2025): EMPOWERMENT: Journal of Community Practice
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/empow.v2i2.123

Abstract

This community service aims to develop digital marketing innovations in order to improve service quality at PT Sasana Lintas Indo. The digital era has fundamentally changed business paradigms, requiring companies to adapt to the latest technology trends. Through a participatory action research approach, this activity involves a series of workshops, training, and mentoring for employees of PT Sasana Lintas Indo in optimizing their digital marketing strategies. The results of the service indicate a significant improvement in the company's service quality through the implementation of customer relationship management (CRM), the use of social media as a communication channel, the development of relevant content marketing, and comprehensive customer data analysis. This activity contributed to a 27% increase in customer satisfaction, faster service response times with the average response time decreasing from 24 hours to 2 hours, and a 45% increase in engagement rate on the company's digital platforms. This service concludes that the proper implementation of digital marketing can be a catalyst for transforming the company's service quality in the digital era.
Co-Authors Hafiz Muhammad Saad Indra Saemona Indra Saemona Indra Saputra Indra Saputra Kustin Hartini M. Abrar Habibullah Safna Kurnia Putri Yetti Afrida Indra