Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Media Bina Ilmiah
Maria Dini Gilang Prathivi
Universitas Agung Podomoro
Humanities Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
SOCIAL MEDIA FEAR OF MISSING OUT (FOMO) TO GEN Z: THE ROLE OF GREEN MARKETING COMMUNICATION AND SOCIAL INFLUENCE TO PURCHASE INTENTION Stella Laurenc Widjaya; Maria Dini Gilang Prathivi; Antonius Juniarto
Media Bina Ilmiah Vol. 18 No. 11: Juni 2024
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33758/mbi.v18i11.829

Abstract

This research was conducted to determine whether social media marketing and social influence influence the purchase intention of Fore Coffee products in West Jakarta with FOMO (Fear of Missing Out) mediation. This research addressed all Fore Coffee consumers at Jakarta’s outlets as many as 305 Gen Z respondents. The research method carried out in this study is the quantitative method. Data collection through online surveys through Google Forms. Sampling is carried out by non-probability sampling using the accidental sampling method and using SmartPLS (Partial Least Square) software. The results of this study found that social media marketing and social influence influence the buying interest of Fore Coffee products mediated by FOMO
Co-Authors Antonius Juniarto Stella Laurenc Widjaya