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All Journal Journal of Educational Management Research ABDI UNISAP: Jurnal Pengabdian Kepada Masyarakat
Lia Rahmawati
Universitas Putra Bangsa Kebumen
Humanities Automotive Engineering Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Transformasi Mindset Pelajar Menjadi Entrepreneur Muda melalui Pembekalan Manajemen Bisnis dan Pemasaran di SMK Muhammadiyah Kutowinangun Lia Rahmawati; Imam Muthoha; Teguh Kukuhwiono; Hani Jayanti
ABDI UNISAP: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2025): ABDI UNISAP: Jurnal Pengabdian Kepada Masyarakat
Publisher : UPT Publikasi dan Penerbitan Universitas San Pedro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59632/abdiunisap.v3i1.433

Abstract

Transformasi digital telah membawa perubahan besar dalam dunia usaha dan membuka peluang baru bagi generasi muda untuk menjadi pelaku ekonomi digital. Namun, sebagian besar pelajar SMK masih memiliki pola pikir yang berorientasi pada pekerjaan formal dan belum memahami potensi kewirausahaan di era digital. Kegiatan pengabdian masyarakat ini bertujuan untuk menumbuhkan mindset entrepreneur pada siswa SMK Muhammadiyah Kutowinangun melalui pelatihan manajemen bisnis dan pemasaran digital. Metode pelaksanaan dilakukan secara partisipatif dan berbasis praktik, meliputi penyusunan rencana bisnis, pengenalan Business Model Canvas, strategi branding, serta penggunaan platform digital seperti Instagram dan marketplace. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman siswa terhadap konsep entrepreneur, perubahan pola pikir menjadi lebih terbuka terhadap dunia usaha, serta kemampuan teknis dalam pemasaran digital. Tantangan seperti keterbatasan perangkat dan kesenjangan literasi digital masih ditemui, namun dapat diatasi melalui pendampingan intensif. Kegiatan ini membuktikan bahwa pelajar memiliki potensi besar untuk dikembangkan menjadi entrepreneur muda yang kreatif dan adaptif. Ke depan, kegiatan serupa perlu dilanjutkan secara berkelanjutan sebagai bagian dari penguatan pendidikan karakter dan ekonomi di tingkat sekolah menengah kejuruan.
Service Quality and Price Fairness as Determinants of Customer Loyalty: The Mediating Role of Customer Satisfaction in Service Management Lia Rahmawati; Gunarso Wiwoho
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1843

Abstract

This study aims to examine the effects of service quality and price fairness on customer loyalty, with customer satisfaction as a mediating variable, within the context of service management. The study adopts a quantitative approach involving 100 repeat customers, selected using purposive sampling. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4 software. The results demonstrate that service quality and price fairness have positive and significant effects on customer satisfaction and customer loyalty. Customer satisfaction also shows a significant positive effect on customer loyalty and partially mediates the relationships between service quality, price fairness, and customer loyalty. These findings highlight that customer satisfaction plays a strategic role in translating service performance and pricing fairness into long-term loyalty. From a managerial and educational perspective, the study implies that organizations should strengthen service quality through continuous staff training, service-learning practices, and human capital development to enhance employees’ service competencies. Additionally, fair pricing strategies supported by transparent communication and customer-oriented education are essential in fostering trust and sustainable customer loyalty in competitive service industries.
Co-Authors Gunarso Wiwoho Hani Jayanti Imam Muthoha Teguh Kukuhwiono