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All Journal JURNAL LENTERA BISNIS
Muhammad Sholahuddin
Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Surakarta
Economics, Econometrics & Finance Social Sciences

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PENGARUH INFLUENCER MEDIA SOSIAL TERHADAP MINAT PEMBELIAN ULANG PERAN MEDIASI KEPUTUSAN PEMBELIAN Satria Bayuaji Saputra; Muhammad Sholahuddin
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1399

Abstract

This study aims to explain how influencer credibility, attractiveness, and similarity affect repurchase intention through the mediating role of buying decisions. This study uses a quantitative approach with a survey method, and obtained a total sample size of 195. The sampling technique used non probability sampling with purposive sampling technique. Data analysis using SmartPLS 4.0 software, specifically using Structural Equation Model (SEM) analysis. The findings of this study indicate that Social Media Influencers have an effect on purchasing decisions, the relationship between Social Media Influencers has a positive and insignificant effect on repurchase interest, but the mediating role of purchasing decisions provides a positive and significant influence relationship between social media influencers on repurchase interest.
PENGARUH STRATEGI GREEN MARKETING DAN LABEL HALAL TERHADAP MINAT PEMBELIAN ULANG KONSUMEN PADA KONSUMEN FORE COFFE DI KOTA SURAKARTA Ayatullah Muhammad Ibrahim; Muhammad Sholahuddin
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1464

Abstract

The objective of this research is to examine the effect of green marketing strategies and the presence of halal certification on consumers’ intention to repurchase Fore Coffee products in Surakarta. The target population comprises individuals who consume coffee in the Surakarta region. A purposive sampling method was employed to select participants, yielding a total sample size of 150 respondents. Data were collected through a structured questionnaire utilizing a Likert scale to measure responses. For the purpose of data analysis, the study adopted PLS methodology, facilitated through the SMARTPLS 4.0 software. The analytical framework of PLS-SEM encompasses two main components: the measurement model (outer model) and the structural model (inner model). The findings indicate that green marketing dimensions specifically green product, green price, green place, and green promotion exert a significant influence on consumers’ repurchase intentions. Moreover, the halal label is found to have a positive and statistically significant impact on repurchase behavior. This study has a novelty in combining green marketing mix strategies with halal labels in analyzing consumer repurchase intention, which has not been widely studied simultaneously. The focus on Fore Coffee in Surakarta City also provides a new perspective because similar studies are generally conducted in big cities. In addition, this study highlights repeat purchase behavior, not just initial purchase intention, and integrates environmental and religious values ​​in the unique context of Indonesian consumers.
Co-Authors Ayatullah Muhammad Ibrahim Satria Bayuaji Saputra