Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JURNAL LENTERA BISNIS
Febrianus
Sekolah Tinggi Agama Buddha Smaratungga
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
FAKTOR YANG MEMPENGARUHI KEPUTUSAN PENGGUNAAN JASA KURSUS MANDARIN DI XIN MIAO Febrianus
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1469

Abstract

This study aims to analyze the effect of brand awareness and perceived quality on the decision to use Chinese language course at the Xin Miao Chinese Language Center through loyalty. This study is a quantitative study with a population of users of Chinese language courses at the Xin Miao Chinese Language Center with 100 respondents who using the course. The analysis technique used is the structural equation models (SEM) by using the IBM SPSS Amos 24 application. The results of this study indicate a positive and significant effect between brand awareness of decisions, perceived quality of decisions, brand awareness and perceived quality of loyalty, brand awareness and perceived quality influences purchasing decisions directly through loyalty.
Co-Authors