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All Journal JURNAL LENTERA BISNIS Jurnal Ekonomi Manajemen dan Kewirausahaan
Yusram Adi
STIM-LPI Makassar
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH CUSTOMER RELATIONSHIP MARKETING, KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN PADA PT. HADJI KALLA DI MAKASSAR Arham Arham; Andi Irfan; Yusram Adi
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1512

Abstract

This study aims to determine and analyze the influence of Customer relationship marketing and service quality on customer satisfaction, the influence of Customer relationship marketing, service quality and satisfaction on customer loyalty, the influence of Customer relationship marketing and service quality on customer loyalty through satisfaction at PT. Hadji Kalla in Makassar. This study uses a quantitative approach, with data collection techniques through questionnaires, the population taken is customers of PT. Hadji Kalla in Makassar which is determined as many as 95 respondents using path analysis. The results of the study found that customer relationship management and service quality have a positive and significant effect on customer satisfaction at PT. Hadji Kalla in Makassar, then customer relationship management, service quality and satisfaction have a positive and significant effect on customer loyalty at PT. Hadji Kalla in Makassar. The results of the mediation test obtained findings that customer satisfaction can mediate the influence of customer relationship management and service quality on customer loyalty at PT. Hadji Kalla in Makassar.
Analisis Biaya Investasi Dan Laba Bersih Terhadap Return On Equity ( Roe ) Pada PT Astra Agro Lestari Tbk Periode 2020-2024 Rukmayana Rukmayana; Yusram Adi; Yeni Pratiwi Bulo
Jurnal Ekonomi Manajemen dan Kewirausahaan Vol 3 No 3 (2026): JEKOMERS
Publisher : STIM-LPI Makassar

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Abstract

Penelitian ini bertujuan untuk menganalisis seberapa besar pengaruh biaya investasi dan laba bersih terhadap ROE. Objek penelitian ini yaitu pada PT Astra Agro Lestari Tbk yang bergerak dibidang Industri perkebunan kelapa sawit. Data penelitian yang digunakan yaitu data sekunder dengan sampel 5 tahun selama masa kinerja perusahaan dari tahun 2020-2024. Adapun metode analisis yang digunakan adalah analisis rasio statistik dengan menggunakan perangkat SPSS untuk mengetahui seberapa besar pengaruh biaya investasi dan laba bersih terhadap ROE. Hasil penelitian ini menujukkan bahwa biaya investasi dan laba bersih belum menujukkan hasil yang signifikan terhadap Return on equity.
Co-Authors Andi Irfan Arham Arham Rukmayana Rukmayana Yeni Pratiwi Bulo