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Designing an Integrated Healthy Food Business Strategy at Griya Sehat Annaba Makassar Using QSPM Irvan Afiat; Fahrul Riza; Eric Harianto
Journal Research of Social Science, Economics, and Management Vol. 4 No. 11 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i11.907

The growing public awareness of healthy lifestyles presents a strategic opportunity for complementary therapy service providers to innovate through nutrition-based services. This study aims to identify customer perceptions and preferences regarding the integration of healthy food services into Griya Sehat Annaba Makassar, analyze its strengths and challenges, and formulate optimal implementation strategies. Employing a Quantitative methods approach, primary data were collected through questionnaires from 96 clients and Focus Group Discussion with five key participants, including the owner and therapists. Quantitative data were analyzed using descriptive statistics, validity and reliability testing, and strategic mapping through SWOT, TOWS, and QSPM approaches through Focus Group Discussion. The findings indicate that most clients have a favorable perception and high interest in the healthy food service, with trust in therapists and perceived health benefits serving as key determinants. The prioritized strategy emphasizes the development of personalized therapy-based services and collaboration with local partners. The study contributes theoretically to the development of nutrition-based alternative health service integration through a consumer behavior perspective. It offers a practical strategic model for community-based health service providers and entrepreneurs. It also recommends expanding digital-based services and strengthening human resource training as a means of enhancing the sustainability of the integration system.

Gaya Kepemimpinan Transformasional Terhadap Kinerja Karyawan Melalui Motivasi Kerja Karyawan Berdasarkan Gender Tarini Putri Rami; Endi Sarwoko; Fahrul Riza
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.772

Kinerja karyawan yang tinggi dapat dicapai jika setiap elemen dalam organisasi terintegrasi dengan baik. Kinerja dipengaruhi beberapa faktor yakni cara seseorang bekerja atau juga seseorang dalam memimpin tim nya untuk mencapai tujuan, lingkungan kerja dan kemampuan kerja. Untuk meningkatkan aspek kinerja karyawan salah satunya adalah dengan aspek kepemimpinan yang sesuai dengan kebutuhan serta melihat dari segi motivasi kerja yang ada. Dalam penelitian ini juga akan dibahas mengenai gender yang akan memberikan penjelasan apakah salah satu gender atau mungkin keduanya memberikan dampak yang nyata atau tidak. Penelitian ini bertujuan untuk menganalisis gaya kepemimpinan transformasional terhadap kinerja karyawan melalui motivasi kerja karyawan berdasarkan gender. Pendekatan Organizational Justice Theory digunakan untuk menjadi dasar teori dalam penelitian ini. Jenis penelitian yang digunakan adalah penelitian kuantitatif dan explanatory dengan melakukan pengujian hipotesis antar variabel-variabel. Pengujian ini umumnya menggunakan data kuesioner sebagai alat pengumpul data. Teknik analisis data terdiri dari pengumpulan data, reduksi data, penyajian data serta penjelasan dari kesimpulan penelitian. Hasil dari penelitian ini dapat memberikan kesadaran secara mandiri terhadap pemimpin yang ada di perusahaan dan para staff yang ada untuk bisa saling bekerjasama untuk menjalin komunikasi yang baik, karena dengan kepemimpinan yang diharapkan bisa mengatur dengan baik para bawahan sesuai dengan tujuan bersama serta bisa meningkatkan kinerja dengan baik. Jika semua bisa terjalin dengan baik maka perusahaan bisa mendapatkan apa yang ingin dicapai.

The Impact of System Quality and Inventory Control on Inventory Management Effectiveness through Operational Performance Michael Austin Theos; Timotius FCW Sutrisno; Fahrul Riza
Journal of Economics and Management Scienties Volume 8 No. 4, September 2026 (Accepted)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i4.463

This study examines the influence of Perceived System Quality and Perceived Inventory Control Effectiveness on Inventory Management Effectiveness, with Perceived Operational Performance acting as a mediating variable. Grounded in the Resource-Based View (RBV), this research explores how technological resources and organizational capabilities contribute to operational outcomes within the inventory management activities of Wilmar Group Indonesia. A quantitative explanatory approach was employed using survey data collected from 80 respondents involved in warehouse and inventory operations. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate both the measurement and structural models. Indicator purification was also conducted to ensure construct validity and reliability. The findings indicate that Perceived Operational Performance is the strongest determinant of Inventory Management Effectiveness. Perceived System Quality has both direct and indirect effects on Inventory Management Effectiveness, indicating partial mediation through operational performance. Meanwhile, Perceived Inventory Control Effectiveness does not directly influence Inventory Management Effectiveness but significantly affects it indirectly through operational performance, indicating full mediation. These results highlight that operational performance serves as the primary mechanism through which organizational resources and capabilities generate effective inventory outcomes. The study contributes to the Resource-Based View by emphasizing that competitive advantage in inventory management depends not only on resource availability but also on the firm’s ability to operationalize those resources effectively. Practically, organizations should prioritize strengthening operational performance to maximize the benefits of system quality and inventory control practices.

Pengaruh Kualitas Layanan, Aksesibilitas Lokasi, dan Strategi Harga terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan Depo Air Minum Isi Ulang Ideal di Kota Pontianak Nor Aeni Sonnarya; Fahrul Riza; Cosmas Gatot Haryono
Jurnal Manajemen dan Pemasaran Digital Vol. 4 No. 2 (2026): Jurnal Manajemen dan Pemasaran Digital (April - Juni 2026)
Publisher : Siber Nusantara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpd.v4i2.643

Artikel ini membahas pengaruh kualitas layanan, keterjangkauan lokasi, dan strategi harga terhadap kepuasan pelanggan serta implikasinya pada loyalitas pelanggan Depo Air Minum Isi Ulang Ideal di Kota Pontianak. Latar belakang penelitian ini didasarkan pada semakin ketatnya persaingan industri air minum isi ulang, sehingga pelaku usaha perlu memahami faktor utama yang dapat membentuk kepuasan dan loyalitas pelanggan. Penelitian ini bertujuan untuk menganalisis pengaruh langsung kualitas layanan, keterjangkauan lokasi, dan strategi harga terhadap kepuasan pelanggan dan loyalitas pelanggan, serta pengaruh tidak langsung melalui kepuasan pelanggan. Penelitian ini menggunakan metode survei kuantitatif. Data dikumpulkan melalui kuesioner kepada 125 pelanggan yang dipilih menggunakan teknik purposive sampling dan dianalisis menggunakan metode Partial Least Squares. Hasil penelitian menunjukkan bahwa kualitas layanan dan strategi harga berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Kepuasan pelanggan juga berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Kualitas layanan berpengaruh signifikan terhadap loyalitas melalui kepuasan pelanggan, sedangkan strategi harga berpengaruh terhadap loyalitas baik secara langsung maupun tidak langsung melalui kepuasan pelanggan. Namun, keterjangkauan lokasi tidak berpengaruh signifikan terhadap kepuasan maupun loyalitas pelanggan. Temuan ini menunjukkan bahwa kualitas layanan yang andal dan harga yang adil menjadi faktor utama dalam memperkuat loyalitas pelanggan Depo Air Minum Isi Ulang Ideal.

Design of Green Marketing Strategy on XYZ Products with a SWOT Approach Agra Gautama; Denpharanto Agung Krisprimandoyo; Fahrul Riza
Eduvest - Journal of Universal Studies Vol. 5 No. 10 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i10.51284

The construction sector, as one of the largest contributors to global greenhouse gas emissions, faces major challenges in achieving sustainability. XYZ, a company known for industrial product innovation, is committed to developing an effective Design of Green Marketing Strategy on XYZ Products with a SWOT Approach to strengthen its environmentally friendly image. This study aims to examine how the marketing mix can be utilized while addressing competition and price wars in the industry. It also explores the role of sales, marketing, and customer service teams in communicating the company’s sustainability commitments to B2B consumers. Using a qualitative approach and strategic planning technique, this study seeks to understand how XYZ’s Design of Green Marketing Strategy on XYZ Products with a SWOT Approach is created and applied in a competitive B2B context. Data collection includes in-depth interviews with internal teams and analysis of relevant company marketing documents. The SWOT framework is used to evaluate the strategy’s strengths, weaknesses, opportunities, and threats. The findings are expected to offer practical insights into developing a green marketing strategy that effectively integrates People and Product. Additionally, this research provides recommendations for enhancing XYZ’s eco-friendly image and countering greenwashing practices. By addressing the integration of the marketing mix in industrial product contexts, this study contributes to the evolving body of green marketing literature.

Pelatihan Kewirausahaan Berbasis E-Learning Bagi Murid SMK Yuli Kartika Dewi; Fahrul Riza; Andreas Jodhinata; Syaiful Anam; Yeshua Austin Harvey Choa; Hannan Azka Tuminem
Pengabdian Pendidikan Indonesia Vol. 2 No. 03 (2024): Artikel Periode Desember 2024
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ppi.v2i03.5350

The ability of institutions organizing Distance Learning (PJJ) to conduct Community Service programs (PkM) online is frequently questioned, notably their effectiveness. The paper seeks to demonstrate that e-learning-based community service initiatives including collaboration among distance learning students, conventional students, lecturers, and partners can produce concrete outcomes. E-learning-based entrepreneurship training was delivered to 20 vocational high school students who were involved in extracurricular entrepreneurship activities. The implementation technique is a mixed approach, with distance learning students acting as presenters, normal students serving as on-site mentors, lecturers designing the curriculum, and schoolteachers monitoring student progress. The training results reveal an increase in entrepreneurial attitude and the ability to produce unique ideas that can be implemented in the field. This conclusion underscores the fact that online community service programs, if well-designed and involving a variety of parties, can be successfully executed and have a good impact on student skill development.

Pengembangan Strategis Infrastruktur Energi: Analisis Kelayakan Investasi Terminal LPG di Jawa Bagian Tengah Sidhi Pratomo Harja; Fahrul Riza; Timotius FCW Sutrisno
Journal of Economics and Management Scienties Volume 8 No. 2, March 2026
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i2.310

Perusahaan LPG, sebagai anak usaha dari Perusahaan Holding Minyak dan Gas Bumi di Indonesia, saat ini sangat bergantung pada terminal LPG milik pihak ketiga dalam memenuhi kebutuhan distribusi di wilayah Jawa Bagian Tengah. Ketergantungan ini menimbulkan sejumlah isu strategis, termasuk tingginya biaya distribusi, keterbatasan fleksibilitas operasional, dan risiko terhadap ketahanan energi jangka panjang. Penelitian ini bertujuan untuk melakukan studi kelayakan pembangunan terminal LPG baru guna meningkatkan efisiensi supply chain. Penelitian dilakukan dengan pendekatan komprehensif yang mencakup analisis aspek pemasaran, teknis, operasional, hukum, finansial, dan risiko. Kerangka teori yang digunakan meliputi Capital Budgeting, Capital Cost, Supply Chain Analysis, dan Resource-Based View Theory. Studi dilakukan dalam dua tahap: (1) evaluasi alternatif lokasi (Kendal, Jepara, Tanjung Jati) berdasarkan kriteria dari regulasi perhubungan Indonesia; dan (2) Incremental Analysis untuk membandingkan kondisi saat ini (As-Is) dengan proyeksi kondisi setelah pembangunan (To-Be). Hasil penelitian diharapkan memberikan rekomendasi strategis terkait lokasi terbaik, potensi penghematan biaya serta peningkatan fleksibilitas operasional. Penelitian ini menekankan bahwa restrukturisasi supply chain LPG akan meningkatkan efisiensi biaya, kontrol operasional, dan keandalan distribusi energi. Studi kelayakan ini akan menjadi dasar pertimbangan investasi infrastruktur jangka panjang bagi Perusahaan LPG.

Designing an Integrated Healthy Food Business Strategy at Griya Sehat Annaba Makassar Using QSPM Irvan Afiat; Fahrul Riza; Eric Harianto
Journal Research of Social Science, Economics, and Management Vol. 4 No. 11 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i11.907

The growing public awareness of healthy lifestyles presents a strategic opportunity for complementary therapy service providers to innovate through nutrition-based services. This study aims to identify customer perceptions and preferences regarding the integration of healthy food services into Griya Sehat Annaba Makassar, analyze its strengths and challenges, and formulate optimal implementation strategies. Employing a Quantitative methods approach, primary data were collected through questionnaires from 96 clients and Focus Group Discussion with five key participants, including the owner and therapists. Quantitative data were analyzed using descriptive statistics, validity and reliability testing, and strategic mapping through SWOT, TOWS, and QSPM approaches through Focus Group Discussion. The findings indicate that most clients have a favorable perception and high interest in the healthy food service, with trust in therapists and perceived health benefits serving as key determinants. The prioritized strategy emphasizes the development of personalized therapy-based services and collaboration with local partners. The study contributes theoretically to the development of nutrition-based alternative health service integration through a consumer behavior perspective. It offers a practical strategic model for community-based health service providers and entrepreneurs. It also recommends expanding digital-based services and strengthening human resource training as a means of enhancing the sustainability of the integration system.

The Effects of Pricing, Promotion, and Service Quality on Purchasing Decisions in the Tourism Industry Aslam Khitami; Cosmas Gatot Haryono; Fahrul Riza
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 5 No. 1 (2026): January - June
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v5i1.267

Purpose – This study examines the effects of price, promotion, and service quality on customers' purchase decisions in the tourism transportation service sector. The study aims to identify the relative importance of these marketing factors in influencing consumer decision-making within experience-based service contexts. Design/method/approach – A quantitative explanatory research design was employed using survey data collected from 100 customers through a structured questionnaire measured on a five-point Likert scale. The proposed model was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. Findings – The results reveal that promotion and service quality have significant positive effects on purchase decisions, whereas the effect of price is positive but statistically insignificant. Service quality emerges as the strongest predictor of purchase decisions, indicating that customers place greater emphasis on service experience and promotional effectiveness than on price when selecting tourism transportation services. The structural model explains 54.7% of the variance in purchase decisions (R² = 0.547), suggesting moderate explanatory power. Implications – The findings extend the perceived value perspective by demonstrating that value perceptions in tourism transportation are driven primarily by service quality and promotional effectiveness rather than price considerations. The results also provide managerial insights for tourism transportation providers to strengthen competitiveness by prioritizing service excellence and targeted promotional strategies instead of competing mainly through price reductions. Novelty/Originality – The novelty of this study lies in its finding that price does not significantly influence purchase decisions in the tourism transportation context, in contrast to previous studies in public transportation. This outcome is driven by the demographic characteristics of respondents-particularly their productive age and collective purchasing patterns-which reduce price sensitivity and elevate the importance of service quality. The study further confirms that service quality is the most dominant factor within family-owned bus tourism enterprises, thereby enriching the understanding of consumer behavior in high-involvement, experience-based services.

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