Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Societal Serve: Journal of Community Engagement and Services
Annisa Ulul Fadilah
Universitas Ary Ginanjar. Indonesia
Humanities Environmental Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Utilization of Surrounding Technology (Social Media & Business Applications) in Developing and Enhancing MSME Businesses Erza Sofian; Dadan Ramdhan; Annisa Ulul Fadilah; Cut Nurluthfia Azzahra; Muhammad Hafizh Ariq Muhtarom; Muhammad Hanif Al Muchlisin; Muhammad Mirza Hidayat; Mohamad Irzy Hafiz; Nurhidayah Mardhatillah; Osfiera Novinda Salsabila; Ade Aris Muhamad Thohiri
SocietalServe: Journal of Community Engagement and Services Vol 1 No 2 (2024): Societal Serve: Journal of Community Engagement and Services
Publisher : Pusat Riset dan Inovasi Nasional Mabadi Iqtishad Al Islami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70063/societalserve.v1i2.39

Abstract

This program aimed to enhance the digital marketing skills of MSME (Micro, Small, and Medium Enterprises) partners by addressing their limited knowledge of social media and digital content creation. Through a series of activities, including training on social media utilization, workshops on content creation using CapCut, and hands-on product photography sessions, participants gained practical skills to improve their marketing efforts. The training focused on teaching strategies for optimizing platforms like Instagram, creating engaging video content by adding audio, text, and auto-text features, and producing high-quality product photos to strengthen their promotional materials. By the end of the program, participants were able to create attractive and professional content, such as videos and images, which were successfully uploaded to Instagram. This initiative empowered MSME partners to leverage technology effectively, enhancing their online presence and competitiveness while fostering innovation in their marketing strategies.
Co-Authors Ade Aris Muhamad Thohiri Cut Nurluthfia Azzahra Dadan Ramdhan Erza Sofian Mohamad Irzy Hafiz Muhammad Hafizh Ariq Muhtarom Muhammad Hanif Al Muchlisin Muhammad Mirza Hidayat Nurhidayah Mardhatillah Osfiera Novinda Salsabila