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All Journal MANAJEMEN DEWANTARA As-Syirkah: Islamic Economic & Financial Journal
Siti Aminah
UPN Veteran Jawa Timur
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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PENGARUH CONTENT MARKETING DAN INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE WHITE TOMATO BY ATHENA PADA PENGGUNA TIKTOK GEN Z DI SURABAYA Dimas Yovie Pryatmoko; Siti Aminah
MANAJEMEN DEWANTARA Vol 9 No 2 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v9i2.19923

Abstract

The purpose of this study is to analyze the effects of influencer and content marketing on the purchasing behavior of Athena's White Tomato product among Generation Z TikTok users in Surabaya. 105 respondents were included in the quantitative study using the eksplanatory research approach and the purposive sample technique. Data collection is done using an online questionnaire, and analysis is done using SEM-PLS software from SmartPLS. The study's findings indicate that both influencer and content marketing have a positive and significant impact on consumers' purchasing decisions. Digital marketing strategies based on social media are quite effective at attracting Gen Z, who are very active on TikTok.
Implementasi Manajemen Sumber Daya Manusia pada Divisi Human Capital Management PT Sinergi Gula Nusantara Aisyah Arialma; Siti Aminah
As-Syirkah: Islamic Economic & Financial Journal Vol. 4 No. 2 (2025): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/jyg9r939

Abstract

Human resource management (HRM) is a crucial element in supporting organizational success. This study aims to analyze the implementation of HRM in the Human Capital Management Division of PT Sinergi Gula Nusantara. The research focuses on planning, development, and performance evaluation of employees to enhance organizational effectiveness. The research method employed is descriptive qualitative, using interviews, observations, and documentation for data collection. The findings indicate that the HRM implementation in this company aligns with standard practices, although challenges remain in optimizing employee training and development. This study provides recommendations to improve HRM strategies to sustainably achieve the company’s goals.
Co-Authors Aisyah Arialma Dimas Yovie Pryatmoko