Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Journal of Economics, Management and Accounting (JEMA)
Afifatus Solichah
Faculty of Economics, Nahdlatul Ulama University of Sidoarjo
Economics, Econometrics & Finance Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Exploring Online Shopping Trends: The Impact of Lifestyle on Gen Z Students' Purchasing Decisions on Shopee Virginia Eka Putri Kinanti; Afifatus Solichah; Novi Handayani; Mellya Imroatul Maghfiroh; Eka Yuli Abdiana; Putri Amalia Ramadani; Nur Afiqfah
Journal of Economics, Management and Accounting (JEMA) Vol. 1 No. 02 (2024): Journal of Economics, Management and Accounting (JEMA)
Publisher : Devitara Innovations

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

How their lifestyle and influence on Shopee purchasing decisions is the purpose of this study. Gen Z, known as digital natives, exhibit unique shopping behavior patterns driven by technological advances and easy access to information. This study collects data quantitatively through a survey method to collect data from 61 generation Z students from the faculty of economics at the University of Nahdlatul Ulama Sidoarjo class of 2021. The results showed that online shopping trends have a significant effect on purchasing decisions and lifestyle has a significant effect on purchasing decisions. This research provides detailed insights into the online shopping behavior of Gen Z students and helps e-commerce industry stakeholders develop more efficient marketing strategies that meet the needs and preferences of younger customers.
Co-Authors Eka Yuli Abdiana Mellya Imroatul Maghfiroh Novi Handayani Nur Afiqfah Putri Amalia Ramadani Virginia Eka Putri Kinanti