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All Journal BBM (Buletin Bisnis dan Manajemen) Stability: Journal of Management and Business
Suprapto, Rifqi
Sekolah Tinggi Ilmu Ekonomi YPPI Rembang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH CUSTOMER EQUITY TERHADAP WORD OF MOUTH PERGURUAN TINGGI SWASTA Suprapto, Rifqi
BBM (Buletin Bisnis & Manajemen) Vol 1, No 2: Agustus 2015
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v1i2.8

Abstract

Consumer confidence in a product or brand will have an impact on increasing consumer loyalty to the brand or product concerned. One form of consumer loyalty to the company product or brand is shown in the form of Word of Mouth. This also applies within the scope of the college in which the student confidence for what he has received during the conduct of university education will be formed into a satisfaction for students. Therefore, the purpose of this study was to determine the effect of Customer Equity in Word of Mouth in Higher Education.This study is a survey research with quantitative descriptive research type. The population in this study Yogyakarta Muhammadiyah University Students Strata-1 semester five upwards, with sample collection method used a numbering 150. The questioner that has been tested previously to 30 respondents and tested the validity and reliability that results in a 100% said the question is valid and feasible to be used. The research method using SEM analysis test used AMOS.The result from this study is no positive influence brand equity and the value equity towards WoM (Word of Mouth). However, relationship equity had a positive influence on the value of WoM (Word of Mouth).Keywords: Word of Mouth, Customer Equity, and University
Pengaruh Pengetahuan Produk dan Kepercayaan terhadap Sikap Loyalitas Peserta BPJS Kesehatan Daerah Istimewa Yogyakarta Suprapto, Rifqi
BBM (Buletin Bisnis & Manajemen) Vol 2, No 1: Februari 2016
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v2i1.5

Abstract

Badan Penyelenggara Jaminan Sosial (BPJS) is an Indonesian institution of social security so that the existence of social security, financial risk faced by a person, whether it is because the productive age, get sick, have an accident, and even death, will be taken over by the agency that organizes social security. BPJS matters relating to their attitude of loyalty of consumers have an impact on compliance with every consumer to perform an obligation in the payment of dues and recommend BPJS as health insurance to others. The study was conducted to investigate the influenced product knowledge and trust to attitudinal loyalty BPJS Participants. The results obtained: there is the positive influence Product Knowledge and Trust to the Affective Commitment of Attitudinal Loyalty BPJS participants. This shows that there is a positive influence on the attitudinal loyalty from participant satisfaction.Keywords: Product Knowledge, Trust, Attitudinal Loyalty, Affective Commitment, and BPJS Participants
STRATEGI PENINGKATAN DAYA SAING UMKM PENGOLAHAN IKAN MELALUI ANALISIS SWOT Sari, Dian Anita; Suprapto, Rifqi
Stability: Journal of Management and Business Vol 1, No 2 (2018): December
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (320.451 KB) | DOI: 10.26877/sta.v1i2.2857

Abstract

Peranan UMKM terhadap perkembangan ekonomi suatu daerah sangat penting, demikian juga dengan Kabupaten Rembang. Penguatan daya saing UMKM menjadi upaya yang strategis dalam memenangkan persaingan UMKM antar wilayah. Oleh karena itu, menemukan strategi yang tepat untuk meningkatkan daya saing UMKM menjadi hal yang dibutuhkan untuk perkembangan UMKM.Salah satu sector unggulan Kabupaten Rembang adalah sector perikanan. Tujuan penelitian ini adalah untuk mengetahui strategi yang tepat untuk meningkatkan daya saing UMKM olahan ikan dengan menggunakan alat analisis analisis SWOT (Strengths, Weaknesses, Opportunities, Threats) dengan metode perhitungan bobot IFAS dan EFAS.Penelitian ini termasuk deskriptif kualitatif, yang memfokuskan pada Analisis SWOT untuk membantu UMKM olahan ikan meningkatkan daya saing agar mampu bersaing dengan UMKM lain yang sejenis. Teknik pengumpulan data yang akan digunakan pada penelitian ini adalah dengan metode wawancara, observasi, dan dokumentasi.Hasil penelitian menunjukan bahwa kekuatan memiliki skor 1,542, kelemahan 1,512 dengan total skoring IFAS 3,054. Untuk faktor eksternal peluang memiliki skor 1,631, ancaman 1,341 dengan total skoring EFAS 2,972. Dengan begitu kesimpulan penelitian faktor internal yang ada pada UMKM olahan ikan adalah faktor dominan yang mempengaruhi daya saing UMKM olahan ikan. Kata Kunci : Analisis SWOT, UMKM, DayaSaing UMKM.
Co-Authors Dian Anita Sari