Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal CommunityServiceAkseprinJournal
Siewe Hant Sieo
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Enhancing Marketing for Small and Medium Enterprises Using Digital Marketplaces to Address Competition Siewe Hant Sieo
Community Service Akseprin Journal Vol. 2 No. 3 (2024): September-December
Publisher : Akademi Sertifikasi Profesi Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Micro, small, and medium enterprises (MSMEs) contribute significantly to community economic resilience and employment absorption. The challenges encountered include insufficient creativity and inadequate utilization of technology. Furthermore, marketing operations are conducted traditionally, and branding techniques are suboptimal. This community program aims to assist MSMEs in Padukuhan Jowah in formulating marketing strategies by leveraging digitalization through the establishment of Google Maps accounts and the optimization of social media platforms (Facebook, Instagram, and WhatsApp). The techniques employed in this service are observation, interviewing, and implementation. We facilitate partner engagement by providing guidance on the advantages of social media. The execution of the activity proceeded seamlessly, with all participants providing favorable feedback. We execute data acquisition on Google Maps accounts and social media for micro, small, and medium enterprises (MSMEs). Economic digitalization is considered more successful in enhancing the turnover of community MSMEs and supplying supplementary information and knowledge for the development of marketing strategies.
Co-Authors