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All Journal ASEAN Journal on Hospitality and Tourism JURNAL KEPARIWISATAAN
Ngurah Budiasa, I Gusti Putu
Pusat Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Pariwisata Nusa Dua Bali
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MENGELOLA E-COMMERCE INDUSTRI PERHOTELAN: PERSPEKTIF PRAKTISI Ngurah Budiasa, I Gusti Putu
JURNAL KEPARIWISATAAN Vol 11 No 2 (2012): Kepariwisataan-September
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Pariwisata Nusa Dua Bali

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PERTIMBANGAN WISATAWAN MELAKUKAN MAKAN MALAM DI LUAR HOTEL (DINNING OUT) Ngurah Budiasa, I Gusti Putu
JURNAL KEPARIWISATAAN Vol 10 No 2 (2011): Kepariwisataan-September
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Pariwisata Nusa Dua Bali

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MENGELOLA E-COMMERCE INDUSTRI PERHOTELAN: PERSPEKTIF PRAKTISI Ngurah Budiasa, I Gusti Putu
JURNAL KEPARIWISATAAN Vol 11 No 02 (2012): Jurnal Kepariwisataan
Publisher : Pusat penelitian & Pengabdian Kepada Masyarakat STP Nusa Dua Bali

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E-marketing adalah penggunaan teknologi informasi dalam proses penciptaan, berkomunikasi, dan memberikan nilai kepada pelanggan dan untuk mengelola hubungan pelanggan dengan cara yang menguntungkan organisasj dan stakeholder. E-marketing mempengaruhi pemasaran tradisional dalam dua cara:( 1) itu meningkatkan efisiensi dan efektivitas dalam fungsi pemasaran tradisional da.n (2) e-marketing mengubah strategi pemasaran banyak. Transformasi ini jug a menghasilkan model bisnis baru yang menambah nilai pelanggan dan I atau peningkatan profitabilitas perusahaan. Nikko Bali Resort & Spa mengklaim bahwa e-commerce telah memberikan kontribusi terhadap pendapatan total kamar 15%atau US$ 2.196 atau Rp 19 Juta, 765 Miliar. Tingkat rata-rata ruang dari e­commerce US $199,65 atau 81,50% lebih tinggi dari tarif kamar rata-rata yang dihasilkan dari bisnis online non US $ II 0. Dalam properti kecil seperti villa, Bali Villa Properti mengklaim bahwa 70 - 80% dari pendapatan kamar itu dihasilkan dari e-commerce. Dari perspektif praktisi ini dapat disimpulkan bahwa kunci keberhasilan e-commerce aplikasi dalam industri penginapan tergantung pada kualitas dari situs web, harga yang kompetitif dan pasar didorong, manajemen persediaan kamar, ulasan pelanggan, mes in pemesanan, dan kualitas e-commerce tim.
PERTIMBANGAN WISATAWAN MELAKUKAN MAKAN MALAM DI LUAR HOTEL (DINING OUT) Ngurah Budiasa, I Gusti Putu
JURNAL KEPARIWISATAAN Vol 10 No 2 (2011): Jurnal Kepariwisataan
Publisher : Pusat penelitian & Pengabdian Kepada Masyarakat STP Nusa Dua Bali

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Food and beverage revenue is the second major income for the hotel business and guests in the house as the main target market for restaurants and bars inside the hotel. Data from some hotels in Nusa Dua resort area show that most of their guests have dinner outside the hotel. The purpose of this study was to find out reasons or motivationof the hotels guests to have dinner outside the hotel or to dine out. Data were collected by self administered questionnaire by guests who stayed in Nusa Dua area and were analyzed using factor analysis. The result shows that there were three main reasons why guests had dinner outside the hotel or dining out namely to get a good value for money, to relax in a good atmosphere, and to know the surrounding area. 
E-COMMERCE STRATEGY INTERCONTINENTAL BALI RESORT Ngurah Budiasa, I Gusti Putu; Yudi Suriyasa, I Wayan
ASEAN Journal on Hospitality and Tourism Vol 14, No 1 (2015)
Publisher : ITB Journal Publisher, LPPM ITB

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Global and dynamic competition is one of the challenges for hospitality industry. Internet is a global network of interconnected networks. In 2012, the approximately 2.4 billion users connected to the internet worldwide represent just 34,3% of the global population. In these conditions, the usage of internet technology in business strategy plays an important role to assure service quality optimization, provide ultimate customer value and/or increase company profitability. E-commerce is the subset of e-business focused on transaction. The average contribution of e-commerce business in InterContinental Bali Resort (ICBR) showed 18.39% in the last five years. However, data 2012 showed negative performance whereby from19.17% in 2011 down to 17.72% or decrease 1.45% or 2.586 room nights, below average market performance area which range between 20 – 25%. This study wants to analyze and discuss the e-commerce strategies of ICBR. The research concluded some strategies, such as; managing hotel website, maintaining reservation access and security transactions of credit cards were runned very well. Other strategies need to be further improved and developed, such as; offering the best availability rates and customer loyalty program. In contrast, the speed of customer response and attractive promotion packages need much improved.
Co-Authors Yudi Suriyasa, I Wayan