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All Journal Journal of Advances in Accounting, Economics, and Management Journal of Economics, Assets, and Evaluation Journal of Regional Economics and Development Journal of Environmental Economics and Sustainability
Chavda, Kishan
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Influencer Marketing Impact on Consumer Behavior: Trust, Authenticity, and Brand Engagement in Social Media Chavda, Kishan; Chauhan, Rahul
Journal of Advances in Accounting, Economics, and Management Vol. 1 No. 3 (2024): March
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/aaem.v1i3.180

Abstract

This abstract summarizes recent research on the influence of social media influencers on consumer behavior. Three key studies are highlighted: one exploring the impact of different categories of female social media influencers on consumer credibility and purchase intention, another investigating the psychological mechanisms underlying influencer marketing, and a third examining the moderating role of cultural factors on influencer-consumer relationships. The studies emphasize the multifaceted nature of influencer marketing and underscore the importance of considering influencer types, psychological processes, and cultural differences in designing effective marketing strategies. Themes such as influencer credibility, psychological mechanisms, and cultural moderation emerge as significant factors shaping consumer behavior in the digital age.
Exploring the Influence of Behavioral Biases on Decision-making in Digital Finance: Implications for Financial Inclusion and Consumer Protection Chuahan, Rahul; Chavda, Kishan
Journal of Economics, Assets, and Evaluation Vol. 1 No. 3 (2024): March
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jeae.v1i3.182

Abstract

This research paper investigates the influence of socioeconomic factors on financial behaviors among millennials. Through an analysis of variance (ANOVA) approach, the study examines the significance of socioeconomic variables on various aspects of financial decision-making, including online banking usage, saving priorities, comfort with investment decisions, and reliance on digital financial resources. The findings reveal minimal to modest effects of socioeconomic factors on these financial behaviors among millennials. While some variables such as familiarity with digital financial resources show slightly higher effect sizes, overall, socioeconomic factors explain only a small proportion of the variance in financial behaviors. These results suggest that other factors beyond socioeconomic status may also play significant roles in shaping financial decision-making among millennials. The study contributes to the existing literature by highlighting the nuanced relationship between socioeconomic factors and financial behaviors among millennials. It underscores the importance of considering multiple determinants when analyzing financial decision-making processes. Future research could explore additional factors such as personality traits, cultural influences, and technological advancements to provide a more comprehensive understanding of millennial financial behaviors. Moreover, longitudinal studies could offer insights into the dynamic nature of financial decision-making and its evolution over time. Understanding these factors is crucial for policymakers, financial institutions, and educators to develop targeted interventions and strategies aimed at promoting financial well-being among millennials in an increasingly complex financial landscape.
Unlocking Economic Dynamics: A Comprehensive Study of Major Sporting Events and Their Impact on Host Cities Chavda, Kishan; Chuahan, Rahul
Journal of Regional Economics and Development Vol. 1 No. 3 (2024): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jred.v1i3.185

Abstract

This research investigates the economic impact of major sporting events on host cities, analysing both the advantages and challenges associated with hosting such events. Through a comprehensive literature review and methodological approach combining quantitative and qualitative analysis, the study examines age and gender dynamics in perceptions of economic benefits derived from these events. Findings reveal that age and gender influence attitudes towards the economic impact of major sporting events, with a significant interaction effect observed. While age and gender differences contribute to variations in support for hosting such events, the effect sizes remain modest. The study underscores the importance of tailored approaches that account for demographic nuances in event planning and policy formulation.
Unveiling The Nexus: Exploring the Impact of Behavioral Finance on Green Finance Initiatives Chuahan, Rahul; Chavda, Kishan
Journal of Environmental Economics and Sustainability Vol. 1 No. 2 (2024): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jees.v1i2.181

Abstract

This research paper delves into the dynamic landscape of global climate finance during the fiscal years of 2021/2022, examining the collaborative efforts of public and private actors in addressing the multifaceted challenges posed by climate change. The equitable distribution of financial resources reflects a shared commitment to transformative action, with a focus on critical sectors such as energy, transport, and buildings and infrastructure. Both sectors emphasize the transition to renewable energy, sustainable transportation, and climate-resilient urban development. Public finance plays a pivotal role by directing support to relatively underserved sectors, including Agriculture, Forestry, and Other Land Use (AFOLU), water and wastewater management, and industry. This targeted intervention ensures inclusivity in climate action and contributes to broader sustainable development goals. The financial commitments not only reduce carbon footprints but also foster innovation, job creation, and economic resilience. The collaborative model of climate finance observed during this period sets a precedent for future endeavors, emphasizing a holistic and inclusive approach. The research suggests potential avenues for future studies, such as assessing the long-term impact of climate finance, evaluating evolving patterns in public-private collaboration, and exploring the integration of climate finance within global policy frameworks. Ultimately, this research contributes to the ongoing discourse on climate resilience, offering insights into the interconnectedness of financial commitments, sustainable development, and the global fight against climate change.
Co-Authors Chauhan, Rahul Chuahan, Rahul