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All Journal Journal of Advances in Accounting, Economics, and Management Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan Journal of Business and Halal Industry Journal of Business Economics and Agribusiness
Patel, Mohit
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Demographic Influences on Consumer Perceptions of Celebrity Endorsements in the Soft Drink Industry Patel, Himalay; Chauhan, Rahul; Kalariya, Kush; Soni, Parth; Patel, Mohit
Journal of Advances in Accounting, Economics, and Management Vol. 1 No. 4 (2024): June
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/aaem.v1i4.297

Abstract

The study investigates the influence of demographic factors on consumer perceptions of celebrity endorsements in the soft drink industry. Utilizing ANOVA analyses, the research examines the impact of age, gender, and occupation on consumption patterns, brand preferences, and attitudes towards celebrity endorsements. Findings indicate a significant association between age and soft drink consumption frequency, with younger demographics showing higher consumption rates. However, gender and occupation do not significantly affect brand selection or endorsement perceptions. Notably, consumers across diverse demographics exhibit similar levels of susceptibility to celebrity endorsements, suggesting a universal appeal transcending gender and occupation. Despite demographic variations in consumption habits, celebrity endorsements wield comparable influence across consumer segments. The abstract underscores the importance of celebrity endorsements in shaping consumer behaviour within the soft drink industry and highlights the need for tailored marketing strategies targeting specific age groups.
Unveiling Consumer Preferences: Exploring Factors Influencing Purchase Decisions in the Jewellery Market Soni, Parth; Chauhan, Rahul; Patel, Mohit; Patel, Himalay; Kalariya, Kush
Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan Vol. 1 No. 4 (2024): June
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jampk.v1i4.298

Abstract

This study investigates consumer-buying behavior in the traditional and branded jewellery market, focusing on factors influencing purchase decisions and overall satisfaction. Data from 240 respondents in Gujarat, India, were analyzed using factor analysis and Smart PLS. Results indicate a preference for traditional jewellery, with brand image and personal style significantly affecting overall satisfaction. Conversely, factors related to price and traditional values may not have a significant relationship with satisfaction. Future research could explore cultural influences on consumer preferences and conduct comparative studies across different regions. Understanding consumer behavior in the jewellery market has implications for businesses globally, enabling them to tailor marketing strategies and product offerings to meet customer needs effectively.
Packaging Perception: Unveiling Consumer Insights for Brand Success Patel, Mohit; Chauhan, Rahul; Patel, Himalay; Kalariya, Kush; Soni, Parth
Journal of Business Economics and Agribusiness Vol. 1 No. 3 (2024): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbea.v1i3.296

Abstract

Abstract: This study aims to explore the factors influencing consumer perception of product packaging, with a focus on understanding their impact on brand loyalty and differentiation in the competitive marketplace. Through comprehensive analysis, it seeks to identify key elements that drive consumer preferences and purchase decisions. Employing correlation analysis and statistical testing, this research evaluates the significance of various packaging elements such as colour, imagery, shape, and branding position. Data collected from consumer surveys and market research enables a thorough examination of the relationships between these factors and consumer behaviour. The findings indicate that packaging plays a crucial role in shaping brand loyalty and differentiation. Factors like colour, imagery, and brand positioning significantly influence consumer perception and purchasing decisions, highlighting the importance of strategic packaging design in driving brand success. This research offers actionable insights for businesses seeking to optimize their packaging strategies to enhance brand perception, foster consumer loyalty, and gain a competitive edge in the market. By understanding the nuanced preferences of consumers and leveraging effective packaging elements, companies can create compelling brand experiences that resonate with their target audience.
Unraveling Millennial Online Shopping Preferences: A Comprehensive Analysis of Factors Influencing Consumer Behaviour in the Digital Marketplace Kalariya, Kush; Chauhan, Rahul; Soni, Parth; Patel, Mohit; Patel, Himalay
Journal of Business and Halal Industry Vol. 1 No. 4 (2024): June
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbhi.v1i4.294

Abstract

The study explores millennial preferences in online shopping by examining the influence of various factors on consumer behaviour in the digital marketplace. Through a comprehensive statistical analysis, significant relationships between constructs such as cultural influence, marketing strategies, social factors, and online purchasing behaviour were identified. The findings highlight the importance of understanding consumer motivations and preferences in shaping effective marketing strategies targeted at millennial consumers. While factors like cultural and social influences were found to significantly affect consumer behaviour, the direct influence of marketing strategies and personal characteristics on online purchasing decisions was less pronounced. The study underscores the complexity of millennial shopping behaviour and emphasizes the need for businesses to consider a holistic approach when designing marketing campaigns and interventions. By understanding, the interplay of factors influencing millennial preferences in online shopping, marketers can develop more targeted and effective strategies to engage this key demographic in the digital marketplace.
Co-Authors Chauhan, Rahul Kalariya, Kush Patel, Himalay Soni, Parth