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All Journal Jurnal Indonesia Sosial Sains Jurnal Pengabdian Tri Bhakti
Reswanti, Roro Arinda
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Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences

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Memberdayakan Siswa SMK-8 Bandung Memiliki Jiwa Wirausaha dengan Kemampuan Berbisnis Daring Ramdani, Dani; Reswanti, Roro Arinda; Kurniawan, Mohamad Aghust
Jurnal Pengabdian Tri Bhakti Vol 4 No 2 (2022): Jurnal Pengabdian Tri Bhakti
Publisher : Lembaga Pengabdian kepada Masyarakat Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/jptb.v4i2.2167

Abstract

Perkembangan teknologi IT sangat pesat dan masif. Perkembangan teknologi tersebut berpengaruh terhadap lifestyle masyarakat di berbagai bidang, tidak terkecuali pada kegiatan berbisnis. Perusahaan atau UMKM yang tidak peduli dengan lifestyle digital akan merasakan terjadinya penururan transaksi bisnis. Keberadaan SMK adalah untuk menyiapkan anak didik siap bekerja, namun menurut data BPS menunjukan bahwa tingkat pengangguran lulusan SMK menduduki paling tinggi. Kegiatan Pengabdian kepada Masyarakat (PkM) Universitas Langlangbuana kepada Siswa SMK-8 Bandung adalah untuk memberdayakan Siswa SMK-8 Bandung memiliki kemampuan kewirausahaan. Siswa SMK-8 Bandung disiapkan untuk memiliki jiwa kewirausahaan sekaligus memiliki kemampuan berbisnis berbasis daring. Menumbuhkan kewirausahaan adalah upaya untuk mengurangi tingkat pengangguran. Memiliki kemampuan berbisnis berbasis daring adalah tuntutan kompetensi di masa depan. Pelaksanaan kegiatan melalui tiga tahap. Tahap Inspirasi, Konsultasi, dan Evaluasi. Hasil kegiatan PkM menunjukan bahwa beberapa siswa SMK-8 Bandung telah berhasil melakukan bisnis melalui e-commerce yang ada.Beberapa siswa lainnya merasa senang dan bahagia karena tergugah jiwannya untuk menekuni bidang kewirausahaan.
The Impact of Online Customer Reviews on Enhancing Consumer Satisfaction Reswanti, Roro Arinda
Jurnal Indonesia Sosial Sains Vol. 5 No. 12 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i12.1545

Abstract

The development of digital technology has changed the way businesses interact with consumers, especially through online customer reviews. These reviews are an important element in the consumer decision-making process by providing social proof that strengthens the perception of the product or service. This study aims to analyze the influence of online customer reviews on consumer satisfaction in the culinary MSME sector in the city of Bandung. The research method uses a descriptive quantitative approach with a purposive sampling technique involving 150 active respondents on social media. Data was collected through a questionnaire with the Likert scale. The results of the validity and reliability test show that the research instrument meets quantitative research standards. Correlation analysis showed a positive and significant relationship between online customer reviews and consumer satisfaction with a correlation coefficient of 0.569. Positive reviews increase consumer confidence, while negative reviews decrease buying interest although the impact can be minimized through quick and professional responses from sellers. In conclusion, online customer reviews play an important role in creating consumer satisfaction, so companies need to manage these reviews effectively to maintain customer loyalty in the digital age.
Co-Authors Dani Ramdani, Dani Kurniawan, Mohamad Aghust