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All Journal Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora
Jessica Natalie
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Social Sciences

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Memperkenalkan Pemasaran Digital kepada Perajin Suvenir Ondel-Ondel Betawi di Perkampungan Budaya Betawi Sri Hapsari Wijayanti; Reinandus Aditya Gunawan; Alfonso Harrison; Michelle Angela Allegra Tobing; Jessica Natalie
ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Vol. 4 No. 1 (2025): Maret 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdisoshum.v4i1.4969

Abstract

Betawi souvenir MSME actors in the Betawi Cultural Village, Setu Babakan, South Jakarta, are still conventionally marketing and selling their products. This activity aims to introduce Tokopedia and TikTok Shop digital marketing to Betawi ondel-ondel souvenir MSME actors to increase their knowledge and skills in marketing and to sell their products to a broader audience. The activity method is training with stages of preparation, implementation, mentoring, and evaluation. The training was held for two days, namely May 29 and June 5, 2024. The participants of the MSME actors were two men. Both have shown increased knowledge and skills in digital marketing through Tokopedia and TikTok Shop. However, due to its unique and limited products, conventional sales have a better impact than through TikTok Shop and Tokopedia until the evaluation period. These MSME actors prefer to use Tokopedia and TikTok Shop to display products in their account storefronts rather than having to live stream on TikTok Shop so that many people visit their accounts. The weakness of speaking in public through digital devices to potential buyers is the weakness of these MSMEs.
Co-Authors Alfonso Harrison Michelle Angela Allegra Tobing R. Aditya Gunawan, R. Aditya Sri Hapsari Wijayanti