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All Journal MOVE: Journal of Community Service and Engagement KANGMAS: Karya Scientific Community Service is a journal
Putra, Muhammad Syah Irsan Ratu
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Humanities Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science

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Pemanfaatan Budidaya Lele sebagai Dasar Peningkatan Manajemen Bisnis yang Kreatif dan Keuangan yang Produktif Cicilia, Orlin; Putra, Muhammad Syah Irsan Ratu
KANGMAS: Karya Ilmiah Pengabdian Masyarakat Vol 6 No 2 (2025): KANGMAS: Karya Ilmiah untuk Pengabdian Masyarakat
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/kangmas.v6i2.2003

Abstract

Catfish farming has great potential as a business opportunity for the community, not only through its meat, but also as a basic ingredient for food products such as fish nuggets. MSMEs in the culinary sector need to have creative business management and productive finances. This community service aims to provide information and guidance to the women of the PKK RPTRA Damkar, Joglo, West Jakarta, on the use of catfish farming to improve business and financial capabilities. The activity emphasizes that business development does not always require expensive resources but can begin with easily accessible local potential. Participants are encouraged to understand the importance of creating new products from limited resources as a form of creativity in business. The results of the activity show an increase in participants' awareness of the importance of innovation in business and that productive finance stems from creative business management skills.
Peningkatan Kualitas Pelaku UMKM pada Era Digital melalui Pelatihan Pengembangan Merek Dagang (Brand) UMKM di Kelurahan Kembangan Selatan Putra, Muhammad Syah Irsan Ratu; Cicilia, Orlin
MOVE: Journal of Community Service and Engagement Vol. 4 No. 6 (2025): July 2025
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v4i6.489

Abstract

Indonesian economy continues to grow positively amidst increasingly uncertain global conditions, including tariff wars initiated by the United States against several countries, as well as physical warfare in several regions that have disrupted global economic activity. The positive growth in Indonesia is driven by the MSME sector. South Kembangan is a densely populated urban village, with an estimated population of around 35,000 by 2024. Based on the national ratio of MSMEs to the population, an estimated 23%, or approximately 8,000 residents, of South Kembangan are involved in the MSME sector. A common problem faced by MSMEs is marketing, which is closely related to the brand of the products and/or services offered. A business's brand can directly influence product and/or service sales; a strong brand will increase sales, while a weak one will decrease sales. Therefore, the Faculty of Economics and Business of Mercubuana University, together with the South Kembangan Village, West Jakarta, DKI Jakarta, collaborated to conduct a Community Service Activity with the theme "Improving the Quality of MSMEs in the Digital Era." One of the topics was MSME Brand Development Training. The training aimed to develop and transform MSMEs, particularly in the South Kembangan Village, into financially and/or operationally superior MSMEs. Specifically, participants were expected to create and develop strong brands for their businesses.
Introduction to The Utilization of Digital Branding in SME Businesses in Sub-District of Kembangan Selatan Cicilia, Orlin; Putra, Muhammad Syah Irsan Ratu
MOVE: Journal of Community Service and Engagement Vol. 4 No. 6 (2025): July 2025
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v4i6.493

Abstract

The business world must be thoroughly explored by businessman, especially in gaining market trust and maintaining it. The trust can be directly obtained through appropriate marketing and branding which is suitable with the characteristics of the business and the products sold. This community service initiative focuses on providing detailed explanations about the utilization of digital branding for SME businesses in the Kembangan Selatan sub-district. The objective of this community service initiative is to introduce the necessity for business owners to implement digital branding, ensuring that the market share they achieve is not limited to offline channels but also extends to online platforms. The outcomes of the community service activity are to ensure that SME owners participating in the activity gain a proper understanding of digital branding to develop appropriate marketing strategies for their product sales.
Co-Authors Orlin Cicilia