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All Journal Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya
Nau, Naura Vania Ramadhani
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Social Sciences

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Analisis Perilaku Konsumtif Pembelian Album dan Photocard melalui Aplikasi X Pada Mahasiswa Sekolah Vokasi IPB Sukabumi Nau, Naura Vania Ramadhani; David Rizar Nugroho
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 20 No 1 (2025): Widya Duta Sosial Budaya pada Maret 2025
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v20i1.4308

Abstract

The researcher aims to delve deeper into how app X or new media can be a contributing factor to consumer behavior in the purchase of K-pop merchandise, specifically albums and photocards. This study employs a qualitative-descriptive method involving in-depth analysis through interviews with key informants relevant to the research. The findings will be presented through a combination of text and visuals to illustrate the consumer behavior associated with the Korean Wave. The results demonstrate that app X, in particular, has influenced the purchasing behavior of K-pop fans due to its specialized features that facilitate purchasing, offer lower prices, and foster community interactions.
Co-Authors David Rizar Nugroho