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All Journal Jurnal Hukum dan Keadilan Journal of Adat Recht TechTalent & Business Review
Saputri, Fitri Arianti
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Chemistry Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other

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Regulation and Sanctions Against Unfair Business Competition: Challenges in Law Enforcement Polontoh, Herry; Saputri, Fitri Arianti
Jurnal Hukum dan Keadilan Vol. 2 No. 3 (2025): JHK-April
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/jhk.v2i3.322

Abstract

This study aims to examine the effectiveness of regulations and legal sanctions in overcoming unfair business competition practices and identify the main challenges in law enforcement in Indonesia. The method used is a normative legal research method, with a statute approach, a conceptual approach, and a case approach. The focus of the study is directed to the analysis of Law Number 5 of 1999 concerning the Prohibition of Monopolistic Practices and Unfair Business Competition and its implementing regulations, as well as its application in several decisions of the Business Competition Supervisory Commission (ICC). The results of the study show that in substance, the existing regulations are adequate to regulate and prohibit unfair business competition practices. However, implementation in the field still encounters a number of serious obstacles, such as the limited authority of ICC, difficulties in proving in practice, and weak legal awareness among business actors. Therefore, legal reforms are needed aimed at strengthening ICC's institutions, simplifying legal procedures, and imposing stricter sanctions to create a deterrent effect. In addition, sustainable political commitment and public education are also needed as part of a long-term strategy to create a healthy, fair, and competitive business competition climate in Indonesia
The Position of Customary Law in the Legal System: An ExplorationRole, Challenges, and Integration in the Context of National Legal Development Saputri, Fitri Arianti
Journal of Adat Recht Vol. 1 No. 1 (2024): MEI-JOAR
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/esmxh108

Abstract

This article delves into the role of customary law within the Indonesian legal framework, examining its interaction with the Indonesian Constitution and national laws, and how it influences its application in various domains. Through analytical exploration, several key insights emerge. Firstly, customary law occupies a position in the Indonesian legal hierarchy akin to other national laws, albeit differing in its oral or unwritten nature. Secondly, the Constitution of 1945 acknowledges both written and unwritten laws, including customary law (hukum adat), alongside each other, though it places greater emphasis on formal written legislation in governing societal affairs. Thirdly, parliamentary responsiveness to this dynamic is essential, particularly evident in the creation of regional laws (Qanun) in Aceh, designed to accommodate the evolving nature of customary law within local communities. This adaptability underscores customary law's status as a form of living law, reflective of community norms and practices. Finally, the judiciary plays a pivotal role in overseeing legal consciousness within communities, particularly in addressing legal issues stemming from customary practices. Judicial prudence emerges as a vital source of legal identity, guiding decision-making processes with an understanding of community values and norms.
The Influence of Global Consumer Trends on Local Marketing Strategies in the Archipelago Saputri, Fitri Arianti
TechTalent & Business Review Vol. 1 No. 1 (2025): TTBR-April 2025
Publisher : Asosiasi Peneliti dan Inovasi Nusantara (APIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63985/ttbr.v1i1.5

Abstract

This article examines the impact of global consumer trends on local marketing strategies in the Indonesian archipelago, focusing on how changes in global consumer behavior affect marketing approaches in companies operating in Indonesia. Global consumer trends such as digitalization, sustainability, and personalization are increasingly influencing the local market, requiring companies to adapt their marketing strategies to remain relevant and competitive. This study uses qualitative and quantitative analysis methods by collecting data from in-depth interviews with marketing managers and consumer surveys to explore the impact of global trends on local marketing strategy decisions. The results show that companies in the Indonesian archipelago need to integrate global trends into their strategies, such as leveraging digital technology for marketing campaigns and adopting sustainable practices to attract consumers who are increasingly concerned about environmental issues. This article provides practical insights for local companies on how to adapt to global trends to increase competitiveness in the Indonesian market.
Co-Authors Herry M. Polontoh