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Consumption Value Theory on Purchasing Decisions for Online Halal Food Wijayanti, Farah Nur Syafi'ah
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 1 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i1.656

Abstract

Therefore, halal branding is used to reduce cognitive dissonance in Muslim consumers.  The consumption market for halal products mostly consists of Asian (63 percent), Middle Eastern (23.6 percent) and European (10.5 percent) markets, it is important for the halal product industry to understand consumer purchasing behavior so that this knowledge can be used to increase halal product consumption and market performance in the future because halal products include products that are acceptable and have positive feedback so it is possible for Indonesians to buy halal products. Suggests consumption value as a variable of consumption behavior (purchase decisions, etc.), pre-consumption behavior (such as intention, search, etc.) and post-consumption behavior (such as satisfaction, repurchase, adoption, switching, and engagement). To identify the moderating effect of halal awareness on the effect of consumption value on online halal food purchase decisions. In this study there are 11 hypotheses with. Hypotheses will be tested using PLS-SEM by determining the structural model used by the statistical program. Estimation of the structural model is done by looking at the coefficient of determination (R²), predictive relevance (Q²), the size and significance of the path coefficient, and the effect size f². All tests were conducted using PLS-SEM with WarpPLS 8 as the testing software. This study has 11 hypotheses with 7 hypotheses supported and 4 not supported. The existence of time limitations is less widespread so that it can allow this to cause many hypotheses that are not supported, therefore future research can be given a longer time frame and spread more widely. For the future, it can be carried out in different halal contexts such as halal tourism, Islamic-based retail, and lodging that uses the concept of sharia using consumption value theory.
Pemberdayaan Kelompok Wanita Tani “Tirto Mekar Tani” melalui Penerapan Teknologi Budidaya Hidroponik di Desa Tamantirto, Bantul Sriwijaya, Bambang; Aiman, Umul; Wijayanti, Farah Nur Syafi'ah
Journal of Empowerment Community Vol 8 No 1 (2026): Maret 2026
Publisher : Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jec.v8i1.2514

Abstract

This community service program aims to enhance the capacity and self-reliance of the “Mekar Tani” Women Farmers Group (KWT) in Tamantirto Village, Kasihan District, Bantul Regency through the application of hydroponic cultivation technology. The program was motivated by limited agricultural land in semi-urban areas and the need for efficient, environmentally friendly, and economically valuable food production alternatives. The implementation included technical training, business management assistance, and participatory monitoring and evaluation, using a hands-on approach to accelerate participants’ understanding of hydroponic systems. The training focused on assembling simple hydroponic systems, preparing plant nutrients from local materials, and maintaining production and financial records for microenterprises. The results showed an average 25% improvement in participants’ technical and managerial understanding. The hydroponic systems achieved a planting success rate above 90%, with average yields per plant of 98.56 g for pakcoy, 81.21 g for lettuce, and 40.12 g for mustard greens. The activity also strengthened self-reliance, group solidarity, entrepreneurial awareness, and innovation capacity among KWT members. Overall, this program contributes to household food security and promotes sustainable local economic development, demonstrating the potential of participatory hydroponic technology in empowering rural women.