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All Journal HIKMAH: Jurnal Ilmu Dakwah dan Komunikasi Islam Liwaul Dakwah: Jurnal Kajian Dakwah dan Masyarakat Islam
Manuputty, Rifqi Firmansyah
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Religion Arts Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Psikologi Pesan Dakwah pada Komunikasi Publik: Pesan Dakwah Lora Ismael al-Kholilie di Instagram Ciputri, Oki; Ulfa, Wildana; Asbi, Muhammad; Manuputty, Rifqi Firmansyah
Liwaul Dakwah: Jurnal Kajian Dakwah dan Masyarakat Islam Vol. 15 No. 1 (2025): Liwaul Dakwah: Jurnal Kajian Dakwah dan Masyarakat Islam
Publisher : Fakultas Ushuluddin Adab dan Dakwah IAIN Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47766/liwauldakwah.v15i1.6172

Abstract

Penelitian ini berfokus pada bagaimana psikologi pesan dapat digunakan dalam proses penyampaian pesan dakwah. Tujuan penelitian ini adalah untuk mengkaji aspek psikologi pesan dakwah yang disampaikan oleh Lora Ismael al-Kholilie melalui akun instagramnya, dengan penekanan pada efektivitas kualitas penyampaian pesan. Penelitian ini adalah penelitian kualitatif, dengan menggunakan metode analisis teks media untuk menguraikan pesan-pesan dakwah yang dibagikan oleh Lora Ismael di platform tersebut. Hasil penelitian menunjukkan bahwa Lora Ismael al-Kholilie secara efektif mengomunikasikan dakwah Islam melalui akun instagram milik pribadinya dengan menggunakan strategi dakwah yang menarik. Melalui penggunaan media sosial yang efektif, Lora mencontohkan bagaimana pesan-pesan dakwah dapat disampaikan secara menarik di media sosial, yang berkontribusi pada pemahaman yang lebih mendalam tentang psikologi dibalik pesan-pesan keagamaan yang disampaikan. Oleh karena itu, Lora Ismael dapat mempengaruhi emosi, kognisi, dan persepsi khalayak atau mad’u dalam konteks komunikasi publik di media sosial.
Dakwah Maslahah melalui Sertifikasi Halal Manuputty, Rifqi Firmansyah; Islam, Muhammad Syamsuddinil; Aziz, Moh. Ali
Hikmah Vol 19, No 2 (2025): JURNAL ILMU DAKWAH DAN KOMUNIKASI ISLAM
Publisher : IAIN Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/hik.v19i2.17045

Abstract

This study examines the concept of Dakwah Maslahah, an Islamic outreach approach focused on achieving public good (maslahah) and preventing harm (mafsadat), within the context of the urgent need for halal certification for Micro and Small Enterprises (MSEs) in Indonesia. Amid the rapid growth of the global halal industry and the certification mandate under the Halal Product Assurance Law (UU BPJPH), the participation of MSEs continues to face challenges. This research analyzes the conceptual and normative foundations of Dakwah Maslahah, its contextual and transformative characteristics, and its relevance in increasing awareness and encouraging halal certification practices. Although the direct economic impact of halal certification for MSEs is not always immediate, the non-economic benefits, such as increased producer and consumer trust, are significant. The study identifies research gaps in the concrete implementation of Dakwah Maslahah for halal certification, its connection to holistic well-being (falah), its integration into policy, and the challenges faced by da'wah practitioners. It concludes that Dakwah Maslahah has a strategic role in articulating the communal obligation (fardlu kifayah) to provide halal products and in motivating MSEs, in line with the Objectives of Islamic Law (Maqasid al−Shari′ah). It recommends the development of innovative da'wah models, further empirical research, policy refinement, capacity building for da'wah practitioners, and interdisciplinary collaboration to realize the welfare of the community through halal certification.
Co-Authors Asbi, Muhammad Ciputri, Oki Islam, Muhammad Syamsuddinil Moh. Ali Aziz Ulfa, Wildana