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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi Indonesian Journal of Innovation Studies
Muzakki, Ilham
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Efficiency Redefined: An ANP-Optimized Work Scheduling on Employee Productivity in the Manufacturing Industry Muzakki, Ilham; Ambarwati, Rita
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 11 No 2 (2024): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v11i2.49505

Abstract

Scheduling is one of the important factors that affect employee productivity in a company. PT Maspion, as one of the large companies with a large number of employees, faces challenges in optimal work scheduling to meet varied production needs. This study aims to optimize work scheduling using the Analytic Network Process (ANP) method by considering several dimensions of criteria such as consistency, predictability, adequacy, and control. The research method used is a descriptive quantitative approach with primary data obtained through interviews and questionnaires to 30 experts in the field of work scheduling. The results show that consistent, predictable, adequate, and controlled work scheduling can increase employee productivity and employee well-being. In conclusion, the application of the ANP method in work scheduling can help companies in increasing employee productivity and welfare.
Impact of Store Atmosphere and Brand Loyalty on Repurchase Intentions: A Quantitative Study: Dampak Suasana Toko dan Loyalitas Merek terhadap Niat Pembelian Kembali: Sebuah Studi Kuantitatif. Muzakki, Ilham; Sari, Dewi Komala
Indonesian Journal of Innovation Studies Vol. 24 (2023): October
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v25i.968

Abstract

This study investigates the influence of store atmosphere and brand loyalty on repurchase intentions at a retail outlet. Utilizing a descriptive approach and quantitative methods, data was gathered from 96 respondents through purposive sampling and Google Forms questionnaires. The analysis, conducted using SPSS Statistics 22, revealed that store atmosphere and brand loyalty significantly affect repurchase intentions. These findings underscore the importance of creating a conducive store atmosphere and fostering brand loyalty to enhance customer repurchase intentions, offering valuable insights for marketers and retailers aiming to optimize customer retention strategies Highlights: The study employs quantitative methods to assess the impact of store atmosphere and brand loyalty on repurchase intentions. Findings confirm a significant influence of both store atmosphere and brand loyalty on customer repurchase intentions. This research provides valuable insights for marketers and retailers seeking to enhance customer retention strategies. Keywords: Store Atmosphere, Brand Loyalty, Repurchase Intentions, Quantitative Study, Customer Retention
Co-Authors Dewi Komala Sari Rita Ambarwati Sukmono