<![CDATA[This research is motivated by the problems of low accessibility of information, human resource capacity, synergy between stakeholders, and the absence of an effective digital information system in Cikarang Selatan District. The purpose of the study is to identify and analyze the management of information systems on the official sub-district website in supporting public transparency, and to provide optimization strategies based on SWOT analysis. This study uses a descriptive qualitative approach, through observation techniques, interviews, and documentation of 10 informants. Data analysis was carried out using the Miles and Huberman model which includes data reduction, data presentation, and drawing conclusions. The EFAS and IFAS instruments were used to map internal and external factors in a structured manner. The results of the study showed a number of main obstacles: the absence of SOPs, inactive digital channels, limited infrastructure and human resources, and minimal coordination between agencies. This condition causes a lack of transparency and unfulfilled public information needs. Recommended strategies include: increasing human resource training, optimizing infrastructure and system security, developing integrated social media, involving the community through online forums, preparing SOPs and data protection policies, and activating complaint channels and periodic monitoring and evaluation systems. The researchers also suggest the formation of a cross-sectional management team, reactivation of the website and CMS, integration of information channels with social media, routine technical training, and the development of an information system based on community needs that is easily accessible via mobile devices. This study emphasizes the importance of comprehensive improvements in public information governance in order to realize transparent, interactive, and participatory digital-based services.]]>
