Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal International Journal of Accounting & Finance in Asia Pasific
Cheah, Jeffrey S.S
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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A Conceptual Framework for Synergizing Marketing and Environmental Innovations to Enhance Sustainable Business Performance in Malaysia’s Technology Sector Ng, Chu-Hui; Cheah, Jeffrey S.S
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 8, No 2 (2025): June 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v8i2.3928

Abstract

Sustainable business performance (SBP) has emerged as a critical concern in light of escalating environmental degradation and resource depletion, especially in developing economies. This conceptual study explores how the synergy between marketing innovation (MI) and environmental innovation (EI) can enhance SBP in Malaysia’s technology sector. Anchored in the Resource-Based View (RBV), the objective is to develop an integrated framework that positions these innovations as strategic organizational resources contributing to economic, environmental, and social performance. A systematic literature review (SLR) was conducted using peer-reviewed articles from 2015 to 2020, resulting in the selection of seven core studies from six high-impact journals. The analysis revealed a consistent emphasis on eco-innovation and a notable gap in MI in sustainability. The proposed framework highlights the complementary effects of marketing and EI in fostering competitive advantage and long-term value creation. This study offers theoretical contributions to innovation-sustainability discourse and practical implications for managers and policymakers striving to embed sustainability into organizational strategies. Future empirical research is encouraged to validate the framework and investigate the interaction of contextual variables such as market turbulence and organizational agility.
A Conceptual Framework of Motivational Factors Influencing Continuous e-Wallet Usage in Malaysia Post-COVID-19 Rahim, Emma Abd; Cheah, Jeffrey S.S
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 8, No 2 (2025): June 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v8i2.3925

Abstract

The global COVID-19 pandemic significantly boosted the adoption of digital payment methods, including e-wallets, but the factors influencing their continued use beyond the pandemic, particularly in Malaysia, remain insufficiently examined. This conceptual study proposes an integrated framework that combines the Technology Continuance Theory (TCT) with the Health Belief Model (HBM) to better understand Malaysians’ ongoing intention to use e-wallets post-pandemic. Through an extensive review of the literature, this framework explores critical factors such as confirmation, perceived ease of use, perceived usefulness, perceived susceptibility, perceived severity, satisfaction, and attitude, and their impact on sustained usage behavior. The model emphasizes the interplay of both technological features and health-related perceptions in shaping user decisions in a post-COVID environment. The insights derived offer practical implications for policymakers and e-wallet service providers aiming to improve user retention and advance cashless payment adoption. Additionally, this framework lays the groundwork for future empirical studies to test and expand knowledge of e-wallet continuance in Malaysia and comparable emerging markets. By explicitly integrating health belief constructs with technology adoption theories, this study contributes a fresh theoretical perspective to the digital payment literature
Co-Authors Ng, Chu-Hui Rahim, Emma Abd