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p-Index From 2020 - 2025
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All Journal International Journal of Communication and Society
Tu, Caixie
Unknown Affiliation
Languange, Linguistic, Communication & Media Social Sciences

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Exploring social media use and its impact on knowledge and behavior during Covid-19 in China Niu, Panqiang; Li, Ting; Tu, Caixie; Masduki, Anang
International Journal of Communication and Society Vol 7, No 1 (2025): June 2025
Publisher : Association for Scientific Computing Electrical and Engineering (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/ijcs.v7i1.1675

Abstract

In An extended Cognitive Mediation Model (CMM) was constructed to examine the public's knowledge acquisition and preventive behavioral intentions during the COVID-19 pandemic in the context of social media in China. This extended CMM incorporated three additional variables compared with the original CMM: risk perception, interpersonal communication, and behavioral intention. The motivations for social media use, including surveillance gratification, guidance, anticipated interaction, and risk perception, were positively associated with social media attention, elaboration, and interpersonal communication. Elaboration and interpersonal communication were positively associated with factual and structural knowledge acquisition, which in turn positively influenced behavioral intention. Differential mediation effects were observed: significant indirect effects from motivations to factual knowledge involved elaboration and the combination of attention and elaboration, while all mediation effects from motivations to structural knowledge were significant. Furthermore, mediation paths from motivations to behavioral intention were primarily significant when involving elaboration and structural knowledge, but not factual knowledge. Theoretical and practical implications are discussed.
Co-Authors Anang Masduki Niu, Panqiang Ting Li