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All Journal JURNAL ILMIAH GLOBAL EDUCATION Borobudur Communication Review
Salsabila, Chairunisya Zulfa
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Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Implementasi Program CSR “Aku Baca” PT Gramedia Yogyakarta dalam Mendorong Minat Baca di DIY Salsabila, Chairunisya Zulfa
Borobudur Communication Review Vol 4 No 2 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bcrev.13977

Abstract

This study aims to analyze the implementation of the Corporate Social Responsibility (CSR) program "Aku Baca" by PT Gramedia Yogyakarta in promoting reading interest among communities in the Special Region of Yogyakarta. The research background is based on Indonesia's low literacy levels, ranking 62nd out of 70 countries in the 2019 PISA survey. The study employs a qualitative descriptive approach with data collection through semi-structured interviews with the deputy manager of PT Gramedia Yogyakarta. The findings reveal that the "Aku Baca" program is implemented through a multi-stakeholder strategy involving schools, regional libraries, literacy communities, and local government. Implementation strategies include establishing reading corners in schools, training for teachers and educators, storytelling and creative literacy activities, and digital technology integration. The program also involves empowering local communities as literacy agents and providing continuous mentoring. Program evaluation shows significant improvements in reading corner visit frequency, participation in literacy activities, and positive changes in students' attitudes toward reading activities. Digital technology integration supports the development of digital literacy and students' critical thinking skills. This research provides theoretical and practical contributions to CSR program development in the literacy field and serves as a reference for companies and other stakeholders in designing innovative and sustainable literacy programs.
Strategi Komunikasi Pemasaran Digital Kelompok Sadar Wisata dalam Membranding Pantai Pangasan sebagai Destinasi Wisata Populer Salsabila, Chairunisya Zulfa; Amali, Muhammad Thoyib
Jurnal Ilmiah Global Education Vol. 6 No. 2 (2025): JURNAL ILMIAH GLOBAL EDUCATION, Volume 6 Nomor 2
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v6i2.3864

Abstract

This study aims to analyze the digital marketing communication strategies implemented by the Tourism Awareness Group (Pokdarwis) in building the brand of Pangasan Beach as a popular tourist destination in Pacitan Regency. Using a descriptive qualitative approach and a case study method, data were collected through interviews, observations, and documentation. The AISAS model (Attention, Interest, Search, Action, Share) served as the main analytical framework. The findings reveal that Pokdarwis successfully attracted tourist attention through viral visual content on social media, generated interest through integrated digital strategies, facilitated information searches, encouraged visit decisions, and created ongoing promotional effects through user-generated content and electronic word of mouth (E-WOM). The synergy between digital and conventional promotion, along with the active involvement of the local community, proved effective in strengthening the positioning of Pangasan Beach as a sustainable cultural and nature-based tourism icon. These findings contribute to the development of marketing communication literature for community-based tourism destinations.  
Co-Authors Muhammad Thoyib Amali