Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal AkMen JURNAL ILMIAH
Tristan Lie, Miko
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Pemasaran Afiliasi dan Ulasan Online dalam Keputusan Pembelian Chelsea Halim, Kimberly; Valeron Chandra, Enrico; Tristan Lie, Miko; muchtar, muchtar
AkMen JURNAL ILMIAH Vol. 22 No. 1 (2025): AkMen JURNAL ILMIAH
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian Pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/akmen.v22i1.5148

Abstract

This study aims to determine the influence of affiliate marketing and online reviews on consumer purchasing decisions on the Shopee marketplace. A quantitative approach was employed using a survey method, in which data were collected through questionnaires distributed to 100 respondents who are active Shopee users. The data were analyzed using multiple linear regression to examine both the simultaneous and partial effects of the independent variables on the dependent variable. The results show that both affiliate marketing and online reviews have a positive and significant influence on purchasing decisions, both simultaneously and partially. These findings indicate that digital strategies through affiliate programs and online reviews are crucial factors in enhancing consumer purchasing decisions on e-commerce platforms.
Co-Authors Chelsea Halim, Kimberly Muchtar muchtar Valeron Chandra, Enrico