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All Journal Jurnal Membaca Bahasa dan Sastra Indonesia
Nurzafira, Istiqomah
Universitas Lampung
Arts Humanities Education Languange, Linguistic, Communication & Media

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POLA REGISTER DALAM UNGKAPAN NEGATIF PEMBELI PADA FORUM ULASAN E-COMMERCE Pratama, Aditya; Nurzafira, Istiqomah
Jurnal Membaca Bahasa dan Sastra Indonesia Vol 10, No 1 (2025): Jurnal Membaca (Bahasa dan Sastra Indonesia)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30870/jmbsi.v10i1.31586

Abstract

This study examines register patterns in buyers' negative reviews on e-commerce platforms using a sociopragmatic and interactional linguistics approach. It identifies linguistic structures and communication strategies in expressing dissatisfaction, analyzing data through Halliday’s (1978) register components: field, tenor, and mode. Findings indicate that negative reviews predominantly feature informal and expressive language, often breaching politeness norms. Platform characteristics and buyer-seller dynamics further shape linguistic variation. These insights inform businesses and e-commerce platforms on digital communication strategies and effective responses to negative reviews.
Co-Authors Pratama, Aditya