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All Journal Indonesian Journal of Innovation Studies Jurnal Abdimas Musi Charitas
Ramadhani, Cindy
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences

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PEMANFAATAN LIMBAH AMPAS KOPI SEBAGAI MEDIA LUKIS EDUKATIF BAGI ANAK SEKOLAH DI PT. HARTA MULIA Rifa'i, Mohamad; Ramadhani, Cindy; Prawidya , Lutfi Eka; Umam, Anfaf Al; Hutagaol, Deasy Elisabeth; Syah, Mirza Andrian
Jurnal Abdimas Musi Charitas Vol. 9 No. 1 (2025): Jurnal Abdimas Musi Charitas Volume 9, Nomor 1, Juni 2025
Publisher : Universitas katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32524/jamc.v9i1.1470

Abstract

Purpose: This community service project aimed to introduce the reuse of coffee grounds as an environmentally friendly painting medium to elementary school students. The program was designed to address environmental concerns related to waste mismanagement and to promote creativity through sustainable practices. Design/Methodology/Approach: The activity was conducted by PT Harta Mulia in collaboration with O.G Café as the source of coffee grounds. The coffee grounds were dried for 1–2 days and processed into a painting material. Educational materials on environmental awareness were delivered, followed by a hands-on painting session. The event was held on Sunday, 15 June 2025, from 11:00 to 14:00 WIB at De Karanganjar Agrotourism and involved 30 children aged 7–12 years from several elementary schools. Findings: Participants showed high enthusiasm and successfully created paintings using coffee-based pigments. The activity enhanced children's understanding of environmental issues and demonstrated the potential of waste transformation into artistic expression. Practical Implications: The initiative provided an effective method for environmental education among children and introduced an accessible, low-cost alternative for art materials. It may inspire similar practices in schools or communities aiming to cultivate eco-conscious creativity. Originality/Value: This project combined environmental sustainability with creative education by utilizing an underused waste product. It offered a novel approach to waste reuse, strengthened community engagement, and reflected corporate social responsibility in practice.
Cassava Cracker Competitive Advantage Through Product Innovation Quality and Digital Marketing: Keunggulan Kompetitif Kerupuk Singkong Melalui Inovasi Produk, Kualitas, dan Pemasaran Digital Ramadhani, Cindy; Widayanti, Sri; Rizkiyah, Noor
Indonesian Journal of Innovation Studies Vol. 27 No. 2 (2026): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v27i2.2053

Abstract

General Background The snack food industry faces increasing competition, requiring firms to adopt strategic approaches to maintain competitiveness and sales performance. Specific Background A cassava cracker enterprise experienced a decline in sales volume, indicating challenges in sustaining its market position despite stable raw material supply and product availability. Knowledge Gap Previous studies primarily examine direct relationships between product innovation, product quality, and competitive advantage, with limited attention to digital marketing as a mediating mechanism, particularly in local cassava-based agroindustry contexts. Aims This study analyzes the direct and indirect relationships of product innovation and product quality on competitive advantage through digital marketing as a mediating variable. Results Using a quantitative descriptive method with 96 respondents and SEM-PLS analysis, the findings reveal that product innovation and product quality significantly and positively affect competitive advantage, both directly and indirectly through digital marketing, with digital marketing functioning as a partial mediator. Novelty The study introduces digital marketing as an intervening variable linking innovation and quality to competitive advantage within a localized cassava cracker enterprise context. Implications Strengthening product innovation and maintaining consistent product quality, supported by optimized digital marketing strategies, are essential to expand market reach and reinforce competitive positioning in the snack food industry. Highlights: Innovation and quality significantly strengthen firm competitiveness directly and indirectly. Digital channels function as a partial mediator linking internal capabilities to market positioning. Optimization of online promotion remains limited despite positive statistical relationships. Keywords: Digital Marketing, Product Innovation, Product Quality, Competitive Advantage, Cassava Crackers.
Co-Authors Hutagaol, Deasy Elisabeth Mirza Andrian Syah Noor Rizkiyah Prawidya , Lutfi Eka Rifa'i, Mohamad Sri Widayanti Umam, Anfaf Al