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All Journal ARKANA: Jurnal Komunikasi dan Media
Ana, Lia Afi
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Religion Humanities Languange, Linguistic, Communication & Media Social Sciences

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Strategi Eksistensi Media Lokal Kotomono.Co Di Tengah Maraknya Media Arus Utama Di Pekalongan Ana, Lia Afi
ARKANA: Jurnal Komunikasi dan Media Vol 4 No 01 (2025): Media dan Komunikasi Indonesia
Publisher : Program Studi Komunikasi Penyiaran Islam Universitas Sains Al-Qur'an Jawa Tengah di Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62022/arkana.v4i01.9323

Abstract

Kotomono.co is an information media company that produces journalistic products in the form of opinions and essays. The color of the writing is full of criticism and arguments related to social phenomena. However, its presence amid society with practical and fast media preferences requires kotomono.co to maintain its existence amidst the media preferences inherent in the Pekalongan community. This study aims to determine the strategy used by Kotomono.co in maintaining its existence amidst the many other information media that are more popular in Pekalongan. The analysis process was carried out using descriptive qualitative methods and data collection techniques in the form of interviews, observations, and documentation. The results of the study showed that kotomono.co uses a content strategy, a wide distribution of contributors, and external backlinks.
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