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All Journal Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Aminah Nuriyah
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology Public Health Social Sciences

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Hubungan Antara Strategi Konten, Desain Kreatif, Pemilihan Caption, dan Hashtag Terhadap Minat Berdonasi di BAZNAS Kalimantan Timur Ahmad Fahrurozy; Aminah Nuriyah
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 7 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i7.7641

Abstract

Instagram has emerged as a vital platform for non-profit organizations, including the National Zakat Agency (BAZNAS) of East Kalimantan, facilitating communication and fundraising efforts for Zakat, Infaq, and Sedekah (ZIS). However, there is limited understanding of the specific factors influencing audience donation interest on this platform. This study aims to analyze the relationship between content strategy, creative design, caption selection, hashtag usage, and the donation interest among followers of the BAZNAS East Kalimantan Instagram account (@baznaskaltim). Employing a quantitative approach with a survey method, data were collected via questionnaires from 116 respondents. These respondents were active followers who had interacted (liked or commented) within the past 90 days, selected through purposive sampling. Data analysis was conducted using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The findings indicate that content strategy, creative design, caption selection, and hashtag usage significantly positively influence donation interest. Creative design was identified as the factor with the strongest influence. In conclusion, digital communication elements on Instagram play a crucial role in enhancing donation interest. Optimizing these elements, particularly visual aspects, is recommended to improve the effectiveness of BAZNAS East Kalimantan's donation campaigns.
Pengaruh Diskon, Ongkir, dan Ontime Delivery Terhadap Keputusan Pembelian: Survei Konsumen Gofood di Jabodetabek Muhammad Ahzami Amin; Aminah Nuriyah
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 7 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i7.7656

Abstract

This study aims to determine the influence of Discount, Shipping Cost, and Ontime Delivery on the Purchase Decision of GoFood consumers in the Jabodetabek area.The research adopts a descriptive quantitative approach involving 428 GoFood users. Data were collected through questionnaires and analyzed using SPSS with multiple linear regression tests, t-tests, F-tests, and the coefficient of determination (R²). Discount, Shipping Cost, and Ontime Delivery each have a positive and significant effect on purchase decisions. Simultaneously, the three variables also have a significant effect (F = 460.492), contributing 76.5% to purchase decisions, while the remaining 23.5% is influenced by other factors beyond this study. These findings indicate that the three variables are dominant factors influencing GoFood consumer purchase decisions in Jabodetabek.
Memberdayakan Generasi Muda Melalui Kompetisi Kewirausahaan: Studi Kasus Tazkia Youth Preneur Competition 2024 Nur Hendrasto; Saniatun Nurhasanah; Aminah Nuriyah; Abdullah Haidar
ABDI: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 7 No 4 (2025): Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : Labor Jurusan Sosiologi, Fakultas Ilmu Sosial, Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/abdi.v7i4.1479

Abstract

Kompetisi Tazkia Youth Preneur 2024 diadakan untuk memberdayakan siswa SMA/SMK/MAN di seluruh Indonesia dengan menyediakan platform yang dinamis untuk mengeksplorasi dan mengembangkan produk-produk lokal. Acara ini bertujuan untuk menanamkan kesadaran pada generasi muda tentang pentingnya kontribusi mereka dalam menggerakkan ekonomi regional melalui kewirausahaan. Kompetisi ini secara khas menggabungkan metode pembelajaran berbasis layanan, memberikan kesempatan bagi peserta untuk berinteraksi langsung dengan komunitas lokal, termasuk petani dan pengrajin, sehingga menciptakan kolaborasi yang bermakna dan pengalaman belajar yang aplikatif. Lebih dari sekedar kompetisi, acara ini adalah upaya untuk memperkenalkan dan mengintegrasikan nilai-nilai dan potensi Institut Tazkia sebagai pusat keunggulan dalam pembelajaran dan inovasi wirausaha. Hasil penelitian ini yaitu terdapat Tingkat kepuasan peserta tinggi, banyak yang termotivasi untuk merealisasikan ide bisnis mereka. Peserta akan menerima pelatihan intensif dan materi tentang fundamental kewirausahaan, inovasi produk, dan strategi pemasaran yang efektif. Dengan menghadirkan pendekatan yang praktis dan interaktif, Kompetisi Tazkia Youth Preneur 2024 diharapkan dapat memotivasi pemuda Indonesia untuk memanfaatkan potensi mereka sebagai agen perubahan ekonomi yang kreatif dan berdampak.
Co-Authors Abdullah Haidar Ahmad Fahrurozy Muhammad Ahzami Amin Nur Hendrasto Saniatun Nurhasanah