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All Journal JCSE: Journal of Community Service and Empowerment Jipmas : Journal Inovasi Pengabdian Masyarakat
Galuh Puspita Dewi
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Humanities Computer Science & IT Economics, Econometrics & Finance Social Sciences Other

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Penguatan Kompetensi Keuangan Pelaku UMKM Anyaman Pandan Melalui Pelatihan Pembuatan Dan Analisis Laporan Keuangan susetyo, aris; Galuh Puspita Dewi; Heni Riyanti; Siti Alfiyah; Fina Resti Rahmadhani
JCSE: Journal of Community Service and Empowerment Vol. 6 No. 1 (2025): JCSE April 2025
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/vakax485

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) anyaman pandan memiliki peran penting dalam perekonomian lokal. Namun, banyak pelaku usaha menghadapi kendala dalam pengelolaan keuangan akibat kurangnya pengetahuan dan pengalaman dalam penyusunan laporan keuangan. Hal ini berdampak pada efisiensi dan efektivitas pengelolaan usaha. Untuk mengatasi permasalahan tersebut, program pengabdian masyarakat ini bertujuan untuk meningkatkan kompetensi keuangan pelaku UMKM anyaman pandan melalui pelatihan pembuatan dan analisis laporan keuangan. Metode yang digunakan meliputi observasi awal untuk mengidentifikasi kebutuhan spesifik, pelaksanaan pelatihan interaktif, serta pendampingan berkelanjutan. Hasil yang diharapkan dari program pengabdian adalah peningkatan pemahaman dan keterampilan pelaku UMKM dalam menyusun laporan keuangan yang akurat, sehingga dapat mendukung pengambilan keputusan yang lebih baik dan keberlanjutan usaha mereka.
OPTIMALISASI DIGITAL MARKETING SEBAGAI STRATEGI INOVATIF PEMASARAN UNTUK MENINGKATKAN AKSES PASAR UMKM ANYAMAN PANDAN susetyo, aris; Galuh Puspita Dewi; Heni Riyanti; Siti Alfiyah; Fina Resti Rahmadhani
Jurnal Inovasi Pengabdian Masyarakat Vol 2 No 2 (2025): JIPMAS : Journal Inovasi Pengabdian Masyarakat
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jipmas.v2i2.195

Abstract

This community service aims to identify the potential and challenges faced by pandan weaving SMEs in marketing their products, as well as the importance of optimizing digital marketing as an innovative strategy to improve market access. Based on preliminary surveys, the pandan weaving products produced by Kampoeng Anyaman still face marketing challenges, limited product creativity, and dependence on inconsistent pandan raw material supply. Although the products have been sold both locally and internationally, digital marketing has not been maximized. Therefore, optimizing the use of digital platforms such as social media, e-commerce, and websites is crucial to expand market reach, build a stronger brand, and improve marketing efficiency. This study concludes that by utilizing digital technology, pandan weaving SMEs can increase product visibility, directly interact with consumers, and strengthen competitiveness in both local and international markets. Thus, the implementation of appropriate digital marketing strategies will help SMEs survive and thrive in an increasingly competitive market.
Co-Authors Aris Susetyo Fina Resti Rahmadhani Heni Riyanti Siti Alfiyah