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All Journal Golden Ratio of Marketing and Applied Psychology of Business Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Sholikhah , Afifatus
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Economics, Econometrics & Finance

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Analysis of the Dynamic Capabilities of Sidoarjo SME in Improving the Performance of Sustainable Innovation Bima Prasetya, Miftaqul; Muzdalifah , Laily; Novie , Muhafidhah; Sholikhah , Afifatus
Golden Ratio of Marketing and Applied Psychology of Business Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v6i1.1243

Abstract

This study analyzes the role of four dimensions of dynamic capabilities: Perceptual Ability, Analytical Competence, Unification Expertise, and Harmonization Capacity in encouraging Sustainable Innovation Performance in SMEs in Sidoarjo Regency. A quantitative approach with a sample of 121 SMEs showed that Harmonization Capacity had a positive and substantial influence on sustainable innovation performance. In contrast, Analytical Competence and Coordination Capacity showed a significant positive effect. In contrast, Integration Capabilities did not show a significant influence. These findings underscore the importance of the learning process and strategic coordination in increasing the sustainable innovation capacity of Sidoarjo SMEs, with practical implications for the development of supporting policies and strengthening the managerial capabilities of local SMEs.
STRATEGI INTEGRATED MARKETING COMMUNICATIONS (IMC) COFFESHOP KEDAI SEMOGA MAKMUR DALAM MEMBANGUN BRAND IMAGE Ferdian, Muhammad; Sholikhah , Afifatus; Sufyah , Ammi; Khoiriyah , Ni’matul; Susanti , Aprilia; Achmad , Andrean
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 7 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

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Abstract

Perkembangan zaman sekarang membuat industri perkopian mengalami pertumbuhan dan perkembangan. Oleh karena itu diperlukan strategi pemasaran yang tepat agar dapat bersaing dengan kompetitor. Integrated Marketing Communication marupakan konsep perencanaan komunikasi pemasaran yang mengakui nilai tambah dari rencana komprehensif yang mengevaluasi peran strategis dari berbagai disiplin ilmu komunikasi, periklanan umum, respons langsung, promosi penjualan, dan hubungan masyarakat, dan menggabungkan disiplin-disiplin ini untuk menyediakan kejelasan, konsistensi, dan dampak komunikasi yang maksimal. Tujuan penelitian ini mengetahui seberapa efektif konsep IMC terhadap brand image terhadap kedai semoga makmur. Jenis penelitian ini menggunakan deskriptif kualitatif. Hasil dari penelitian ini IMC dalam membangun brand image coffeshop kedai semoga makmur mampu memberikan citra merek yang positif.
Co-Authors Achmad , Andrean Bima Prasetya, Miftaqul Ferdian, Muhammad Khoiriyah , Ni’matul Muzdalifah , Laily Novie , Muhafidhah Sufyah , Ammi Susanti , Aprilia