Sun, Enrique Justine
Unknown Affiliation

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Journal Management and Hospitality

Enhancing Hospitality Through Immersive Technology: The Role of Virtual Reality in Staff Training and Guest Experience SUN, Enrique Justine
Journal Management and Hospitality Vol. 2 No. 3 (2025): Journal Management and Hospitality (August - November 2025)
Publisher : PT Batara Swastika Harati

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Focusing on two main elements—staff training and guest interaction—this paper investigates the growing relevance of virtual reality (VR) in the hotel sector. As the need for creative and interesting solutions keeps growing, virtual reality (VR) becomes a great tool for staff training in real-life scenarios, including customer service, emergency response, and facilities management. Simultaneously, hotels and resorts are using virtual reality to provide possible guests interesting virtual tours of their rooms, amenities, and surrounding attractions, so impacting their choice of booking. Using guest surveys, case studies, and interviews with hotel managers, this paper uses a mixed-method approach to assess the limits and efficacy of a VR application. Studies indicate that hotel managers might use VR to improve guest satisfaction, operational effectiveness, and service quality.
Enhancing Hospitality Through Immersive Technology: The Role of Virtual Reality in Staff Training and Guest Experience SUN, Enrique Justine
Journal Management and Hospitality Vol. 1 No. 3 (2024): Journal Management and Hospitality (August - November 2024)
Publisher : PT Batara Swastika Harati

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Focusing on two main elements—staff training and guest interaction—this paper investigates the growing relevance of virtual reality (VR) in the hotel sector. As the need for creative and interesting solutions keeps growing, virtual reality (VR) becomes a great tool for staff training in real-life scenarios, including customer service, emergency response, and facilities management. Simultaneously, hotels and resorts are using virtual reality to provide possible guests interesting virtual tours of their rooms, amenities, and surrounding attractions, so impacting their choice of booking. Using guest surveys, case studies, and interviews with hotel managers, this paper uses a mixed-method approach to assess the limits and efficacy of a VR application. Studies indicate that hotel managers might use VR to improve guest satisfaction, operational effectiveness, and service quality.