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All Journal Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM)
Fariq Hasril Adiwardana
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Analisis Elemen Visual Postingan Konten Infografis Edukasi pada Feed Akun Instagram @ditjentataruang Edisi Januari 2025 Fariq Hasril Adiwardana; David Rizar Nugroho
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 4 No. 1 (2025): April : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v4i1.5029

Abstract

Social media, particularly Instagram, has become a strategic medium for government institutions to disseminate policy-related information to the public. This study aims to analyze how visual elements are applied in educational infographic content on the Instagram account @ditjentataruang, specifically in the January 2025 edition, using the theory of visual hierarchy. A qualitative descriptive method was employed, with data collected through visual observation, in-depth interviews with the content designer, and documentation. Four infographic posts were selected as the subjects of analysis, each examined based on elements of color, typography, layout and composition, and visual imagery. The results indicate that the use of visual elements in the infographics is not arbitrary, but designed with a clear visual communication strategy. Green is consistently used as the institution's visual identity and a marker of visual stability. Typography is structured hierarchically to guide the reading flow, and layouts are designed using Z or C patterns to direct audience attention. In addition, visualizations such as icons and photographs are used to reinforce messages and create concrete context. These findings are strengthened through data triangulation involving observation, interviews, and supporting theories, confirming that the infographic content by the Directorate General of Spatial Planning applies the principles of visual hierarchy consciously and strategically in delivering public information.
Strategi Public Relations melalui Pengelolaan Media Sosial Instagram @pu_bpsdm oleh BPSDM Kementerian Pekerjaan Umum Fariq Hasril Adiwardana; Hadiyanto Hadiyanto
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 5 No. 1 (2026): April : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v5i1.7818

Abstract

Social media has become an important element in the public relations strategy of government agencies, including the Human Resources Development Agency (BPSDM) of the Ministry of Public Works (PU). Instagram, as the most popular platform in the world, plays a strategic role in disseminating institutional information. This study focuses on analyzing the PR strategy of BPSDM PU through the management of the Instagram account @pu_bpsdm. The method used is descriptive qualitative through observation, interviews with the Public Communication Team, and literature study. The results of the study show that the PR strategy is implemented through four step according to Cutlip & Center, namely situation analysis, planning, communication implementation, and evaluation. Issue identification is carried out through a top-down and bottom-up approach to ensure that the message is in line with public needs and the agency's agenda. Content production is carried out in a structured manner with a multi-layered verification mechanism, while routine evaluations show a significant increase in engagement from 25.2% (June), 29.28% (July), to 40.84% (August). These findings confirm that the BPSDM PU's digital PR strategy is effective and contributes to strengthening the institution's image in the public communication sphere.
Co-Authors David Rizar Nugroho Hadiyanto Hadiyanto