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All Journal JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Amkop Management Accounting Review (AMAR)
Paramartha, I Nyoman Satya
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Humanities Economics, Econometrics & Finance Social Sciences

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THE EFFECT OF PRODUCT QUALITY AND BRAND IMAGE ON PURCHASING DECISIONS AT PT ARINT PREMIUM FITTING GATSU TIMUR DENPASAR Paramartha, I Nyoman Satya
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 11 No 1 (2025): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v11i1.1443

Abstract

In making purchasing decisions there are influencing variables such as product quality and brand image. There are concerns and problems encountered related to product quality and brand image in an effort to create purchasing decisions, so it is very appropriate in this study to examine further the influence of product quality and brand image on purchasing decisions at PT. Arint Premium Fitting Gatsu Timur Denpasar. The number of samples was determined by purpusive sampling method as many as 94 consumers of PT. Arint Premium Fitting. Data were analyzed using the classical assumption test, multiple linear regression analysis, multiple correlation analysis, determinant analysis, simultaneous significance test (F-test), and partial significance test (t-test). The results showed that there was a positive and significant effect simultaneously on product quality and brand image on purchasing decisions at PT. Arint Premium Fitting. While partially product quality has a positive and significant effect on purchasing decisions at PT. Arint Premium Fitting. Partially, brand image has a positive and significant effect on purchasing decisions at PT. Arint Premium Fitting
Tourist Loyalty In Bali Green Villages: A Planned Behavior Perspective Paramartha, I Nyoman Satya; Telagawathi, Ni Luh Wayan Sayang; Sumadi Putra, Komang Endrawan
Amkop Management Accounting Review (AMAR) Vol. 6 No. 2 (2026)
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v6i2.3786

Abstract

This study investigates the psychological determinants of tourist loyalty in Green Tourism Villages across Bali Province through the lens of the Theory of Planned Behavior (TPB). Despite the proliferation of community-based green tourism initiatives, repeat visitation rates remain suboptimal, threatening the long-term sustainability of these enterprises. Using a quantitative survey of 384 domestic and international tourists who visited Green Tourism Villages in Bali, data were analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM). Results reveal that attitude toward environmentally friendly behavior exerts the strongest influence on behavioral intention (β = 0.421, p < 0.001), followed by subjective norms (β = 0.312, p < 0.001) and perceived behavioral control (β = 0.287, p < 0.001). All three determinants also demonstrate significant direct effects on tourist loyalty. Importantly, behavioral intention partially mediates the relationships between all three TPB determinants and tourist loyalty. The findings advance theoretical understanding of loyalty formation in sustainable tourism contexts by extending TPB to a multidimensional loyalty construct within a collectivist cultural setting. This study offers practical guidance for destination managers to design psychologically informed strategies that cultivate favorable attitudes, leverage social influence, and enhance perceived control to foster enduring tourist loyalty.
Co-Authors Komang Endrawan Sumadi Putra Ni Luh Wayan Sayang Telagawathi