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All Journal Media Ekonomi dan Manajemen Jurnal Penelitian Ekonomi dan Bisnis Reswara: Jurnal Pengabdian Kepada Masyarakat International Journal of Community Service International Journal of Accounting, Management, and Economics Research : Ijamer
Umboh, Ivonne Angelic
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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The Role of Digital & Health Literacy Development In Mundung Satu Community North Sulawesi Angelic Umboh, Ivonne; Apolinaris Lombogia, Christian; Giovana Junita Petrus, Patricia; Yosaphat Sengkey, Raphael; Sintia Lomonge, Anastasia; Jhosfreed Gledy Lebe, Getsemani
International Journal Of Community Service Vol. 4 No. 2 (2024): May 2024 (Indonesia - Ethiopia )
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v4i2.261

Abstract

This Community Service activity was carried out in Mundung Satu Village, East Tombatu District, Southeast Minahasa Regency, North Sulawesi Province, which was carried out for one day and was scheduled for November 18 2022. Activities in community service included digital literacy education and public health. Digital literacy activities include social media literacy and online loan literacy. Health literacy is a physical examination measuring the patient's vital signs and simple laboratory tests. First, registration is carried out, then an analysis of vital signs (TTV), consultation with a doctor, simple laboratory tests including blood sugar, cholesterol, uric acid and treatment according to the results of the examination, as well as education related to Diabetes, Cholesterol, Gout Arthritis and Hypertension. This activity was carried out while paying attention to health protocols by wearing a mask, washing hands and keeping a distance during the examination from 08.00 to 13.00 WITA. Community Service Activities aims to provide digital and health literacy to the community so that people become literate in terms of social media, the internet and online loans. Whereas in health, literacy is to increase awareness of healthy living to avoid various degenerative diseases, including Diabetes, Hypercholesterolemia, Gout Arthritis and Hypertension. Besides this, free medical treatment is also provided to the community.
PELATIHAN PEMANFAATAN DAN PENDAMPINGAN DIGITAL MARKETING PADA YAMARU (YAYASAN MANUEL RUNTU) TOMOHON SULAWESI UTARA Umboh, Ivonne Angelic; Korompis, Merry Jeanned’Arc; Petrus, Patricia; P. Sumual, Loureine; Sengkey, Rafael; Sepang, Steify; Timbuleng, Johanis
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 1 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v4i1.2490

Abstract

Kegiatan Pengabdian Kepada Masyarakat dilakukan setiap hari Jumat mulai tanggal 3 Juni 2022 hingga saat ini, dilakukan atas permintaan Yayasan Yamaru (Yayasan Manuel Runtu), sebuah yayasan yang memberikan kepedulian penuh kasih kepada penyandang disabilitas ganda yaitu disabilitas mental dan fisik. Penyandang disabilitas ganda (tidak dapat melakukan aktivitas apapun), dirawat mulai dari bayi, remaja dan dewasa bahkan sampai meninggal dunia. Karena dianggap tidak berguna, memalukan, dan karena kemiskinan, para penderita ini ditelantarkan oleh orang tuanya. Yayasan Yamaru karena tekanan kemanusiaan secara sukarela tanpa memandang suku, asal dan agama merawat para penderita ini. Perawatan tersebut membutuhkan dana untuk mendukung kegiatan kemanusiaan tersebut. Para Bruder (biksu atau rohaniwan Katolik) dibantu masyarakat sekitar mendirikan berbagai usaha, yaitu pertanian dan perkebunan, pembuatan benda-benda religi Katolik dan pembuatan garmen atau konveksi. Bagaimana usaha mikro ini dapat bertahan dan berkembang sementara manajer yayasan menghadapi akses pasar kapasitas bisnis yang terbatas? Universitas Katolik De La Salle melalui pendekatan multidisiplin melakukan kegiatan pendampingan dan pelatihan untuk memperkuat pemasaran digital bagi para pengusaha mikro yayasan. Metode yang digunakan adalah melalui pelatihan dan pendampingan rutin setiap hari Jumat untuk meningkatkan akses pasar melalui teknologi informasi dan media sosial. Tujuan dari PKM ini adalah untuk meningkatkan kapasitas usaha mereka dan memperluas jaringan pemasaran dan penjualan produk mereka
Perceptions of International Tourists on Internationalization of Hospital Services in Post-Pandemic Manado: A Hospital Service Marketing Approach Lombogia, Christian Apolinaris; Umboh, Ivonne Angelic
Jurnal Penelitian Ekonomi dan Bisnis Vol. 8 No. 1 (2023): March 2023
Publisher : Universitas Dian Nuswantoro Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jpeb.v8i1.7183

Abstract

This study aims to determine the impact of the internationalization of several types of A and B hospitals in Manado and its surroundings. The Ministry of Tourism declared Manado as one of the main destinations in Indonesia. How promote and bring in foreign tourists must be accompanied by security guarantees, the main ones being health insurance and access to international insurance when in tourist destinations. The research method was carried out by convenient purposive sampling at the inns and hotels of tourists. The results of the research stated that all foreign tourists have positive perceptions and beliefs about the existence and services of international hospitals in Manado; the thing that still makes them doubtful is the completeness of international standard hospital facilities. Still, these doubts can be overcome with reassurance with evidence.Keywords: Hospital Internationalization, Perception, Foreign tourist, hospital facilities
The Impact of Digital CRM on Destination Marketing Performance for Manado : The Role of the Informed Tourist as a Mediation Variable Ivonne Angelic Umboh; Genesa Pinero Paragados
Jurnal Telekomunikasi dan Informatika Lbh. 3 Àir. 1 (2025): International Journal Of Accounting, Management, And Economics Research (IJAME
Publisher : Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56696/ijamer.v3i1.162

Abstract

This study investigates the impact of digital Customer Relationship Management (digital CRM ) on the destination marketing performance of Manado, Indonesia, with a focus on the mediating role of the informed tourist. In the context of digital advancements, digital CRM represents an opportunity for Manado to enhance relationships, personalize marketing, and increase engagement with potential tourists. The informed tourist—characterized by high engagement with digital sources and reviews—is hypothesized to mediate the relationship between digital CRM and improved destination marketing performance. A quantitative survey administered to recent visitors to Manado, coupled with structural equation modelling analysis, reveals that digital CRM positively influences destination performance and highlights the critical role of informed tourists.
Digital Marketing Development Model through Digital Literacy Mediation to Improve SME's Performance Umboh, Ivonne Angelic; Aryanto, Vincent Didiek Wiet
Media Ekonomi dan Manajemen Vol 38, No 1 (2023): January 2023
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v38i1.3315

Abstract

The objective of this research is to undertake the digital literacy competence among the SME (Small and Medium Enterprises) actors and to answer the previous research evidence that digital literacy is still under study; therefore, digital literacy among the SMEs a cluster of MSME, natural dyes Batik Kebon Indah Bayat Klaten is used as location of this research. Method of the study was carried out by census to all members of cluster batik natural dyes in Bayat Kebon Indah Klaten. All 186 batik members were withdrawn as respondent of this study, the reason for withdrawing all cooperative member of Kebon Indah because they were engaged in digital marketing activities to promote their natural dyes batik products. The engagement in social media to promote their products was vulnerable to digital illiteracy exposures. Digital literacy is a mediating variable bridging the gap between digital marketing capability and SME business performance. The findings reveal that digital marketing capability has a significant impact on SME business performance, digital literacy has a considerable effect on SME's business performance, and digital literacy significantly impacts digital marketing capability. Implication of the study found out that digital literacy prevented the respondents to believe in hoax, several deceiver’s efforts of business deceptions, therefore digital literacy strengthened them to be cautious in managing their business.
The Role of Digital Knowledge Sharing and Tourist Destination Image in Enhancing Tourist Visits to North Sulawesi Umboh, Ivonne Angelic; Palulungan, Josep
Jurnal Penelitian Ekonomi dan Bisnis Vol. 11 No. 1 (2026): March 2026
Publisher : Universitas Dian Nuswantoro Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jpeb.v11i1.14818

Abstract

International tourist arrivals in North Sulawesi remain significantly lower than in established destinations like Bali, highlighting the need for targeted strategies to leverage the province's rich natural and cultural assets, such as Bunaken National Park and Tarsius sanctuaries. This study examines the mediating role of Digital Knowledge Sharing (DKS) the exchange of tourism information via social media, blogs, and review platforms like TripAdvisor—in the relationship between Tourist Destination Image (TDI) and Tourist Visits (TV). Drawing on image formation theory, the research addresses a gap in mediation analyses for emerging destinations. Employing a quantitative survey design with purposive sampling of 250 tourists (visitors and potential visitors), data were analysed using Partial Least Squares Structural Equation Modeling (PLS-SEM) in SmartPLS 4.0. Constructs included TDI (cognitive, affective, and conative dimensions), DKS (sharing intensity), and TV (visit intention and actualization). Results confirm significant direct effects of TDI on both DKS (β = 0.479, p < 0.001) and TV (β = 0.687, p < 0.001), but reject DKS as a mediator (indirect effect β = 0.055, p = 0.171) and its direct effect on TV (β = 0.115, p = 0.140). This study advances theory by testing a DKS mediation model in an emerging context, integrating User-Generated Content (UGC) perspectives. Practically, it recommends image-focused digital campaigns for North Sulawesi policymakers to boost visits, while addressing digital infrastructure barriers to enhance DKS efficacy.
Co-Authors Apolinaris Lombogia, Christian Aryanto, Vincent Didiek Wiet Genesa Pinero Paragados Giovana Junita Petrus, Patricia Jhosfreed Gledy Lebe, Getsemani Josep Palulungan Korompis, Merry Jeanned’Arc Lombogia, Christian Apolinaris P. Sumual, Loureine Petrus, Patricia Sengkey, Rafael Sintia Lomonge, Anastasia Steify Sepang Timbuleng, Johanis Yosaphat Sengkey, Raphael