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All Journal Panrita: Jurnal Bahasa dan Sastra Daerah serta Pembelajarannya
Safitri, M.Pd., Nur Anita Syamsi
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Humanities Education Languange, Linguistic, Communication & Media Other

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REPRESENTASI PEREMPUAN DALAM MEME MEDIA SOSIAL: PERSPEKTIF FEMINISME SIMONE DE BEAUVOIR TERHADAP STEREOTIP GENDER Safitri, M.Pd., Nur Anita Syamsi; Humaira, Annisa Nur Afiat
Panrita: Jurnal Bahasa dan Sastra Daerah serta Pembelajarannya Vol 5, No 2 (2025): PANRITA: Jurnal Bahasa dan Sastra Daerah
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jp.v5i2.74106

Abstract

This study aims to analyze the representation of women in social media memes through the lens of Simone de Beauvoir’s existentialist feminism. In the digital context, memes function not only as entertainment but also as a medium for disseminating ideology also gender stereotypes that often disadvantage women. This study employs a qualitative method with a descriptive approach. The material objects are memes circulating on social media, while the formal object is Beauvoir's feminist concept that positions women as autonomous subjects rather than "the Other." The analysis focuses on visual and textual elements within memes to uncover the forms of gender stereotypes being reproduced. The findings reveal that women are frequently represented in subordinate roles, tied to domestic responsibilities, and judged based on unfair patriarchal standards. These representations reinforce male dominance and constrain women's freedom as independent subjects. The results highlight the need for critical awareness in consuming and producing digital content, as well as the importance of deconstructing gender stereotypes within digital popular culture.
Co-Authors Humaira, Annisa Nur Afiat