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The Effectiveness of Virtual Learning Environments in Developing Digital Marketing Skills Trissetianto, Andri Catur; Ali, Hapzi
Siber International Journal of Education Technology (SIJET) Vol. 2 No. 3 (2025): Siber International Journal of Education Technology (January 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijet.v2i3.163

Abstract

This study examines the effectiveness of Virtual Learning Environments (VLEs) in fostering digital marketing skills among higher education students. Employing a mixed-methods approach, the research integrates quantitative data from pre- and post-tests with qualitative insights obtained through interviews and focus groups. The findings indicate a significant improvement in students' competencies, particularly in content creation, social media strategy, and data analysis. Key features—such as real-time simulations, gamification, and collaborative tools—played a vital role in enhancing learner engagement and practical application. Students also appreciated the flexibility of asynchronous learning and the opportunity to experience real-world scenarios. However, issues such as digital fatigue, motivational decline, and limited access in remote areas were identified as challenges. The study concludes that VLEs can serve as effective platforms for skill-based learning if supported by sound instructional design, consistent teaching presence, and adequate technological infrastructure. These results contribute to the broader discourse on digital education and provide actionable recommendations for improving online marketing instruction.
Digital Marketing Strategy at XYZ Bank Trissetianto, Andri Catur; Ridwan
Dinasti Accounting Review Vol. 2 No. 4 (2025): Vol. 2 No. 4 (2025): Dinasti Accounting Review (April - June 2025)
Publisher : Dinasti Research & Yayasan Dharma Indonesia Tercinta (DINASTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dar.v2i4.1839

Abstract

In the rapidly evolving digital era, banking institutions are required to adapt their marketing strategies to meet the changing behavior and expectations of consumers. This study aims to analyze the digital marketing strategies implemented by Bank XYZ and evaluate their impact on customer experience, engagement, and overall business performance. Using a qualitative case study approach, data were collected through interviews with marketing and IT staff, focus group discussions with customers, and the review of internal documents and digital analytics. The findings reveal that Bank XYZ utilizes a comprehensive digital marketing approach involving social media platforms, SEO, targeted email campaigns, paid online advertising, and mobile application promotion. These strategies have contributed significantly to enhancing the digital customer experience by offering personalized content, real-time services, and interactive features. As a result, there has been a notable increase in customer engagement and satisfaction, which positively influenced key business metrics such as customer acquisition, retention, and brand perception. Despite these successes, the study identifies several areas for improvement, including the need for enhanced personalization across channels, stronger integration between departments, and improved cybersecurity measures. This research provides practical insights for financial institutions seeking to optimize digital marketing practices and emphasizes the importance of customer-centric, data-driven strategies in maintaining competitiveness in the digital banking landscape.
Peran Pendidikan dalam Mendorong Kewirausahaan di Kalangan Generasi Muda Trissetianto, Andri Catur; Ali, Hapzi
Jurnal Pendidikan Siber Nusantara Vol. 3 No. 1 (2025): Jurnal Pendidikan Siber Nusantara (Januari - Maret 2025)
Publisher : Siber Nusantara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jpsn.v3i1.325

Abstract

Pendidikan memainkan peran yang sangat penting dalam mendorong kewirausahaan di kalangan generasi muda. Dengan memberikan pengetahuan, keterampilan, dan motivasi yang diperlukan, pendidikan dapat membantu para pemuda untuk menjadi pengusaha yang sukses dan inovatif. Melalui program-program pendidikan yang berorientasi pada kewirausahaan, generasi muda dapat belajar tentang cara memulai dan mengelola bisnis, serta mengembangkan minat dan bakat mereka dalam bidang tersebut. Dengan adanya pendidikan yang mendukung kewirausahaan, generasi muda dapat merasa lebih percaya diri dan siap untuk menghadapi tantangan dunia bisnis. Selain itu, melalui pendidikan, para pemuda juga dapat memahami pentingnya inovasi dan kreativitas dalam menjalankan bisnis mereka. Dengan demikian, peran pendidikan dalam mendorong kewirausahaan di kalangan generasi muda tidak boleh diabaikan, karena hal ini akan berdampak positif pada pertumbuhan ekonomi dan kemajuan negara secara keseluruhan.
Legal Review of Criminal Law Regulations in Money Laundering Cases Trissetianto, Andri Catur; Ridwan
Siber International Journal of Advanced Law (SIJAL) Vol. 1 No. 3 (2024): Siber International Journal of Advanced Law (January - March 2024)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijal.v1i3.167

Abstract

This study examines the effectiveness of Indonesia’s legal framework for combating money laundering, focusing on Law No. 8 of 2010 on the Prevention and Eradication of Money Laundering (UU PTPPU). Through a comprehensive legal analysis, case studies, and a comparative review with international standards, the research reveals that while the law has laid a solid foundation for anti-money laundering efforts, its practical implementation faces significant challenges. Key findings show that 45% of the results indicate the law is effective in providing a formal structure for regulating financial institutions and criminalizing money laundering activities. However, 30% of findings highlight enforcement challenges, such as limited resources, inadequate technological tools, and coordination issues among agencies. 15% of the findings reveal legal gaps, particularly in addressing emerging financial technologies such as cryptocurrencies and digital finance platforms, which have become new avenues for money laundering. The study also found that 70% of law enforcement agencies face substantial difficulties in investigating complex financial transactions, and 50% of financial institutions struggle with compliance due to outdated systems and insufficient training. 60% of regulatory bodies such as PPATK also face challenges in effectively overseeing financial transactions. The study further compares Indonesia's legal framework to international standards set by the Financial Action Task Force (FATF) and identifies areas where Indonesia is aligned with global recommendations but lags in technology adoption and cross-border cooperation. Based on these findings, the study recommends strengthening regulatory oversight, investing in law enforcement capacity, and updating the legal framework to address digital finance and cryptocurrencies. Enhanced coordination between financial institutions, regulatory bodies, law enforcement, and international partners is also essential to improve the effectiveness of anti-money laundering efforts. This research offers valuable insights for policymakers and institutions to strengthen Indonesia's fight against money laundering.
Legal Analysis of Consumer Data Usage in Digital Marketing Trissetianto, Andri Catur
Siber International Journal of Advanced Law (SIJAL) Vol. 1 No. 3 (2024): Siber International Journal of Advanced Law (January - March 2024)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijal.v1i3.168

Abstract

In the digital age, consumer data serves as a key driver of personalized marketing strategies. However, the increasing reliance on personal data has raised significant legal and ethical concerns regarding user privacy, consent, and data governance. This study provides a normative legal analysis of Indonesia’s Personal Data Protection Law (Law No. 27/2022) in comparison with the European Union’s General Data Protection Regulation (GDPR). Using a juridical-normative and comparative legal method, the study evaluates the adequacy of legal frameworks in regulating consent, profiling, user rights, enforcement mechanisms, and cross-border data flows. The findings reveal that while the UU PDP adopts foundational data protection principles, it remains limited in enforcement capacity and specificity compared to the GDPR. Gaps in regulatory detail, particularly in profiling and real-time bidding practices, present significant risks for consumer data exploitation. The study recommends strengthening regulatory clarity, accelerating the establishment of a supervisory authority, and improving legal literacy among businesses. These steps are crucial for ensuring ethical digital marketing practices and aligning national law with international standards