Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Siber International Journal of Education Technology Dinasti Health and Pharmacy Science
Simorangkir, Natalie Zefanya
Unknown Affiliation
Education Health Professions Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
SWOT, IFAS, EFAS, and SPACE Analysis of Competitive Advantage Enhancement Strategies for XYZ Bakery and Pastry UMKM in Facing Market Competition Simorangkir, Natalie Zefanya; Ali, Hapzi
Siber International Journal of Education Technology (SIJET) Vol. 2 No. 4 (2025): Siber International Journal of Education Technology (April 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijet.v2i4.214

Abstract

This study aims to evaluate the competitive advantage enhancement strategies implemented by the XYZ bakery and pastry UMKM amid the rapid growth of the industry in Indonesia, which has reached 7–10% per year. The increasing demand for practical and affordable products has led MSMEs in this sector to face increasingly intense market competition. This research uses a descriptive quantitative method that seeks to provide a systematic overview of the observed conditions and phenomena through numerical data, with the bakery and pastry UMKM as the research subject. The analysis results, using the SWOT, IFAS, EFAS, and SPACE approaches, indicate that the main strengths of the UMKM lie in product quality, innovation, and the use of social media as a promotional tool. However, the study also found that reliance on raw materials with fluctuating prices and suboptimal promotion efforts are the primary weaknesses of the MSME. An IFE score of 3.12 and an EFE score of 3.36 indicate that the implemented strategies have been effective in identifying and capitalizing on external market opportunities.
Pengaruh Transformasi Digital, Budaya Organisasi dan Lingkungan Kerja terhadap Strategi Pemasaran Simorangkir, Natalie Zefanya; Ali, Hapzi
Dinasti Health and Pharmacy Science Vol. 1 No. 4 (2024): Dinasti Health and Pharmacy Science (April 2024)
Publisher : Dinasti Research & Yayasan Dharma Indonesia Tercinta (DINASTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dhps.v1i4.1756

Abstract

Dampak Transformasi Digital, Budaya Perusahaan, dan Lingkungan Kerja terhadap Strategi Pemasaran merupakan sebuah artikel ilmiah yang mengkaji literatur dalam domain ilmu tersebut. Artikel ini bertujuan untuk mengembangkan teori mengenai dampak antara variable yang akan diterapkan dalam penelitian berikutnya. Objek riset Pustaka daring seperti Google Scholar, Mendeley, dan platform akademik lainnya.  Metode riset menggunakan research library yang berasal dari e-book dan e-journal terbuka. Analisis deskriftif kualitatif.  Hasil dari artikel ini adalah: 1) Strategi Pemasaran dipengaruhi oleh Transformasi Digital; 2) Strategi Pemasaran dipengaruhi oleh Budaya Organisasi; dan 3) Strategi Pemasaran dipengaruhi oelh Lingkungan Kerja.
Co-Authors Hapzi Ali