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All Journal El-Qish: Journal of Islamic Economics DIROSAT: Journal of Education, Social Sciences & Humanities
Abi Huraira Rifas
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Humanities Economics, Econometrics & Finance Social Sciences Other

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Islamic Ethical Guidance for Marketing and Digital Marketing: A Study based on 7 Ps Marketing Model Abi Huraira Rifas; Mohamed Nazar Mohamed Nushthi
El-Qish: Journal of Islamic Economics Vol. 5 No. 1 (2025): El-Qish: Journal of Islamic Economics
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/elqish.v5i1.11903.2025

Abstract

The concept of Marketing has grown rapidly in traditionally and technologically. 7P model in the marketing has been rounded up the whole business world effectively and efficiently. The business world is being transformed all the business and marketing activities into the digital marketing due to advanced technology today. The modern business marketing activities gave birth to online advertisement thus an ethical attention of Shariah is to be paid on the marketing activities to ensure security both buyers and sellers. Thus, this article aims to explore analytical view on prospection of the 7P model of marketing and digital marketing in Shariah perspective. This study has been designed as library research with inductive reasoning and qualitative approach. Data have been collected from primary sources (Al-Quran and Sunnah) and secondary sources (books, articles, journals, magazines). Based on content and descriptive approach, this article employed analytical and evidence explanation with the Shariah literary perspective. The study brings an ethical perspective on 7P marketing model with the light of Shariah. Marketing strategies and activities are supported by the Islamic ethical standards view. In terms of implication, this study clearly provides the Islamic perspective that the whole community should follow the Islamic guidelines to sustain the social justice.
Efficacy of Stem /Steam /Metals as Comprehensive Strategies in Sri Lanka Education System Abi Huraira Rifas; M.M. Sithy Fathima; K.R. Fathima Seefa
DIROSAT: Journal of Education, Social Sciences & Humanities Vol. 3 No. 3 (2025): Innovation in Education and Social Sciences Research
Publisher : Perkumpulan Dosen Fakultas Agama Islam Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58355/dirosat.v3i3.154

Abstract

Education encompasses the integration of knowledge, attitudes, skills, practice, and experiences. The concept of education has undergone evolutionary changes over time, influenced by educational policies and their intersection with political dynamics. This study aims to study the significance of Science, Technology, Engineering, Mathematics, Aesthetic, and Language (STEM/STEAM/METALS) strategies in transforming the education system. This research employs the documentary analysis technique that uses circulars, books, handbooks and guides as secondary data. The primary concerns impacting the economy and development of Sri Lanka include job dissatisfaction, inadequate income, unemployment, and a workforce lacking in necessary skills. Hence there is an urgent need for expertly formulated reforms and ideas in the sphere of education, specifically focusing on Science, Technology, Engineering, Aesthetic, and Mathematics from grade 01 to grade 13, as well as in higher education. This article provides an overview of the STEAM background, educational challenges, and the existing syllabus and curriculum for primary, junior secondary, senior secondary, and advanced level education. It also compares the Ministry of Education's (MOE) proposal for Science, Technology, Engineering, and Mathematics (STEM) with the policy reforms suggested by the National Education Commission (NEC). In recent years, it is anticipated that there will be an emergence of new educational trends in Sri Lanka, driven by the innovative perspectives of the current government. These trends are expected to contribute to the nation's progress and prosperity through an enhanced focus on education in the soon future.
Co-Authors K.R. Fathima Seefa M.M. Sithy Fathima Mohamed Nazar Mohamed Nushthi