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All Journal Jurnal Ekonomika dan Bisnis Islam International Journal of Business Accounting Management Social Science
Anwar, Lukman Hakim
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH RELIGIUSITAS, PENGETAHUAN DAN KESADARAN HALAL TERHADAP MINAT BELI SUNSCREEN AZARINE PADA GEN-Z DI SURABAYA Anwar, Lukman Hakim; Anwar, Moch khoirul
Jurnal Ekonomika dan Bisnis Islam Vol 7 No 3 (2024): Desember
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jekobi.v7n3.p90-101

Abstract

This study aims to determine and analyze the influence of halal knowledge, halal awareness and religiosity on Azarine sunscreen products on Generation Z in Surabaya. This study is a quantitative research method with the approach of the spread of questionnaires with statements that refer to the indicators. Research samples were taken by purposive sampling technique. The collected data was tested using data instrument tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing. The results of the study indicate that halal knowledge has an influence on the purchase interest of Azarine sunscreen products. Religiosity also has an impact on the purchase interest of Azarine sunscreen products. Meanwhile, halal awareness does not influence the purchase interest of Azarine sunscreen products. Simultaneously, halal knowledge, halal awareness, and religiosity affect purchase interest. The implications of these findings provide important insights for companies in designing more targeted marketing strategies for Generation Z, particularly in Surabaya, who consider halal knowledge and religiosity in their product purchase decisions.
Digital Economic Growth and MSME Development in East Java: A Systematic Literature Review Anwar, Lukman Hakim
IJBAMS: International Journal of Business Accounting Management Social Science Vol. 1 No. 3 (2025): December
Publisher : Manajemen Multitalenta Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64530/ijbams.v1i3.42

Abstract

This study systematically reviews the existing body of knowledge on digital economic growth among Micro, Small, and Medium Enterprises (MSMEs) in East Java, Indonesia. Using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines, the review synthesizes empirical evidence from 20 peer-reviewed publications retrieved from Scopus, Web of Science, and Google Scholar published between 2018 and 2024. The analysis focuses on key drivers of digital transformation, including digital literacy, technology adoption, government facilitation, access to digital finance, and platform-based market integration. Findings show that digitalization significantly enhances MSME productivity, market expansion, operational efficiency, and resilience—especially during disruptive periods such as the COVID-19 pandemic. However, growth remains uneven due to gaps in digital skills, limited infrastructure in rural areas, and inconsistent policy implementation. The review also identifies an emerging shift toward the use of e-commerce ecosystems, fintech services, and social-commerce platforms as catalysts for MSME competitiveness in East Java. A conceptual framework is proposed to explain the pathways through which digital capabilities influence economic performance. This review concludes that strengthening digital capacities, inclusive policies, and technological ecosystem support is essential to accelerating MSME-driven digital economic growth in the region.
Co-Authors Moch. Khoirul Anwar