Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT
Hadita, Hadita
Economic Faculty, Attahiriyah Islamic University
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
DAMPAK KERAGAMAN PRODUK TERHADAP KEPUASAN PELANGGAN RAMAYANA DEPARTEMEN STORE Hadita, Hadita
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 3 No 3 (2018)
Publisher : Economic Faculty, Attahiriyah Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (113.849 KB) | DOI: 10.36226/jrmb.v3i3.154

Abstract

The purpose of this study is to determine the effect of product price diversity, which consists of product quality diversity, product type diversity, product display diversity to customer satisfaction. The sampling technique uses accidental sampling with 90 respondents in the Tebat branch of Ramayana, and data collection techniques using multiple linear regression. The results of the analysis show the variable of product quality diversity and product display variables have a positive and significant influence on customer satisfaction in the Ramayana branch of Tebet. While the variable price of product prices and the diversity of product types have no effect on customer satisfaction in the Ramayana Depart. Store Tebet branch. Keywords: product price diversity, product quality diversity, product type diversity, product display diversity, customer satisfaction
Co-Authors