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All Journal SEEIJ (Social Economics and Ecology International Journal)
Wicaksono, Kuspuji
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Social Sciences Other

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Training in Marketing Digital for UMKM Silverforr Int Community Wicaksono, Kuspuji
SEEIJ (Social Economics and Ecology International Journal) Vol. 7 No. 1 (2023): March
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v6i2.9753

Abstract

The development of technology has had a tremendous impact on the national economy, especially in the MSME sector. The main problem that must be faced by MSME players is that many of them do not keep up to date and are familiar with technological developments. Therefore, the government actively encourages MSME players in Indonesia to utilize it and expand market penetration into the digital realm. Online-based digital media is currently being use by MSME players because it can reach a wider market which requires relatively low capital. Digital marketing can be the alternative way in conducting marketing communications with customers for building transactions between MSMEs and consumers. This community service is being carried out by socialization, training in digital marketing operations, creating accounts and how to start selling them. The results of this community service are expected to contribute in improving the economy of MSME players, encourage them to be more open to technological developments and utilize them for adding value to these MSMEs.
ENHANCING DIGITAL MARKETING AWARENESS OF SMEs THROUGH PRODUCT PHOTOGRAPHY TRAINING: A BRIEF COMMUNITY SERVICE INITIATIVE Wicaksono, Kuspuji
SEEIJ (Social Economics and Ecology International Journal) Vol. 10 No. 1 (2026): March
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v10i1.14331

Abstract

The rapid advancement of digital technology presents both opportunities and challenges for Small and Medium Entreprises (SMEs). A key challenge is the limited expertise among SME owners in leveraging digital marketing, particularly in creating high-quality visual content. This community service initiative aimed to address this gap by providing practical training in product photography as a creative digital marketing strategy. The training involved 10 SME participants and covered fundamental digital marketing concepts, basic photography, and product photo-taking techniques. The evaluation results showed a significant improvement in participants’ understanding of the importance of product photography and their ability to produce professional-looking product photos. This initiative is expected to help SMEs enhance their competitiveness and sales effectively through digital marketing.
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