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All Journal OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal GeoEkonomi Journal of Applied Business, Taxation and Economics Reseach
Rifqy Roosdhani, Mohamad
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Market Sensing Capability and Export Channel Choice: Unveiling Their Impact on Export Performance in the Indonesian Furniture Industry Arifin, Samsul; Rifqy Roosdhani, Mohamad; Ali, Ali
Journal of Applied Business, Taxation and Economics Research Vol. 4 No. 4 (2025): April 2025
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v4i4.382

Abstract

This study investigates the relationships between market sensing ability, export channel selection, and export performance in Indonesia's furniture sector, aiming to enhance its global competitiveness. Using a quantitative approach, the research gathers secondary data from trade statistics and industry reports alongside primary data from a questionnaire survey of furniture producers, selected through stratified random sampling. The data is analyzed using partial least squares structural equation modeling (PLS-SEM). The findings indicate that market sensing capability significantly boosts export performance, with export channel choice both directly influencing performance and moderating the relationship between sensing ability and success. Firms that diversify their export channels are better positioned to leverage market insights, improving their global performance. This study contributes to the literature by exploring the combined impact of export channel selection and market sensing ability on export success, particularly within Indonesia’s furniture industry. The conclusions underscore the importance of developing strong market sensing skills and making informed export decisions to improve performance. Policymakers are encouraged to foster initiatives that enhance these capabilities, while practitioners should prioritize market intelligence and strategic export channel selection to remain competitive internationally.
Pengaruh Perceived Ease Of Use, Perceived Risk, Dan Perceived Usefullnes, Terhadap Behavioral Intention Melalui Attitude Toward Using To Mobile Banking (Brimo) Di Kota Jepara Putri, Putri Rizki Yuliandini; Rifqy Roosdhani, Mohamad
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

This study aims to analyze the effect of perceived ease of use, perceived risk, and perceived usefulness on behavioral intention with attitude toward using as mediation on BRImo mobile banking users in Jepara City. The research method used is quantitative with purposive sampling of 137 respondents, and data was collected through an online questionnaire based on Google Form. Data analysis using SmartPLS software version 4.0. The results showed that perceived ease of use and perceived usefulness had a positive and significant effect on, while perceived risk did not have a significant effect on attitude toward using. Perceived ease of use and perceived risk had a positive effect on behavioral intention, while perceived usefulness did not have a significant effect on behavioral intention. Attitude toward using also had a significant positive effect on behavioral intention. In the mediation test, Attitude toward using only mediated the effect of perceived usefulness on behavioral intention marginally or could be interpreted as weak.
Menggerakkan Keputusan Pembelian Sepatu Lokal: Peran Content Marketing, Fomo, Dan Perceived Quality Fajar Saputra, Ananda; Rifqy Roosdhani, Mohamad
Jurnal GeoEkonomi Vol. 17 No. 2 (2026)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/geoekonomi.v17i2.777

Abstract

Social platforms and digitally mediated promotion have reshaped how buyers search for product information and decide what to purchase, including fashion items. This inquiry examines the effects of Content Marketing and Fear of Missing Out (FOMO) on the Purchase Decision of Ventela shoes in Jepara Regency, while positioning Perceived Quality as an intervening mechanism. A quantitative survey was conducted among 130 consumers who had purchased Ventela shoes at least once, and participants were selected purposively. Questionnaire responses were assessed through Partial Least Squares Structural Equation Modeling using SmartPLS 4.0. The estimates show that both Content Marketing and FOMO significantly raise Perceived Quality and Purchase Decision. Perceived Quality also provides a meaningful positive contribution to Purchase Decision. The indirect-effect assessment confirms that perceived product quality carries the influence of Content Marketing into consumer choice, whereas it does not transmit the effect of FOMO. These findings identify Content Marketing as a strong instrument for developing quality judgments and encouraging purchases of Ventela footwear. The contrasting mediation pattern suggests that content-driven choices involve a quality-evaluation stage, while FOMO tends to operate through immediate emotional pressure. The model therefore highlights the need to coordinate digital communication with reliable product performance. Accordingly, the brand manager should deliver useful, consistent, and engaging digital material while safeguarding product standards so that consumer confidence and purchasing action can be strengthened.
Co-Authors Ali Ali Fajar Saputra, Ananda Putri, Putri Rizki Yuliandini Samsul Arifin