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All Journal Socius: Social Sciences Research Journal Jurnal Wacana Sosial Nusantara
Junianty, Dena
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Propaganda Dalam Kampanye Boikot Produk dan Merek di Indonesia Antara Kesadaran Kolektif dan Manipulasi Ideologis N, Nurhasanah; Haloho, Jessica Imanuel; Annasya, Syahira; Junianty, Dena
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 2, No 12 (2025): July 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

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Abstract

The phenomenon of boycott campaigns against certain products and brands in Indonesia, particularly in the context of the Palestine-Israel conflict, reflects the significant role of propaganda in shaping public opinion. This study aims to examine how propaganda serves as both a tool for building collective awareness and a medium for ideological manipulation in society. Employing a descriptive qualitative approach, this research analyzes boycott narratives disseminated through online and social media platforms. The findings reveal that propaganda operates effectively through media framing, moral authority, and the exploitation of collective emotions such as anger and empathy. Nevertheless, it also indicates the presence of hegemonic processes infiltrating public discourse, potentially oversimplifying complex issues into dangerous moral dichotomies. This study highlights the urgency of media literacy and critical awareness towards boycott narratives to prevent society from being trapped in manipulative information flows. Propaganda, in this regard, functions as both a means of constructing consciousness and an ideological instrument that must be critically addressed within Indonesia’s digital public sphere.
Peran Manajemen Perubahan dalam Meningkatkan Pelayanan Publik Berbasis E-Government Pada Dinas Komunikasi dan Informatika Kabupaten Serang Junianty, Dena; Putri, Indriyani; Fauzan, Muhammad Daffa; Dudayef, Faisal
Jurnal Wacana Sosial Nusantara Vol. 2 No. 1 (2026): Jurnal Wacana Nusantara-Januri 2026
Publisher : Jurnal Wacana Sosial Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18288293

Abstract

Penerapan e-government menjadi salah satu upaya pemerintah daerah dalam meningkatkan kualitas pelayanan publik melalui pemanfaatan teknologi informasi dan komunikasi. Penelitian ini bertujuan untuk menganalisis peran manajemen perubahan dalam mendukung penerapan e-government pada pelayanan publik di Kabupaten Serang. Metode penelitian yang digunakan adalah studi kepustakaan dengan menelaah berbagai sumber berupa artikel ilmiah, dokumen kebijakan, serta data pendukung yang relevan dengan implementasi e-government di tingkat daerah. Hasil kajian menunjukkan bahwa penerapan e-government di Kabupaten Serang berkontribusi terhadap peningkatan efisiensi pelayanan, transparansi, akuntabilitas, dan aksesibilitas layanan publik. Namun, implementasinya masih menghadapi berbagai tantangan, seperti keterbatasan infrastruktur teknologi, kesiapan sumber daya manusia, literasi digital masyarakat, serta koordinasi antar perangkat daerah. Oleh karena itu, manajemen perubahan yang terencana dan berkelanjutan menjadi faktor penting dalam mengoptimalkan penerapan e-government guna meningkatkan kualitas pelayanan publik di Kabupaten Serang.
Co-Authors Annasya, Syahira Dudayef, Faisal Fauzan, Muhammad Daffa Haloho, Jessica Imanuel N, Nurhasanah Putri, Indriyani