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All Journal Socius: Social Sciences Research Journal Jurnal Ekonomi dan Bisnis
Lubis, Rizky Amalia
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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Penerapan Upaya Pengolahan Kualitas Data Untuk Meningkatkan Informasi yang Konsisten Lubis, Rizky Amalia; Nasution, Muhammad Irwan Padli
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 2, No 12 (2025): July 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15641883

Abstract

In the fast-paced and dynamic digital era, data is an important asset in supporting the right decision-making process. However, the high volume of data generated every day requires a data processing system that is not only accurate but also consistent. Consistency of information is the main key in maintaining data reliability as a basis for analysis and policy. This material discusses in full various strategic efforts in improving the quality of data processing, which include standardization of work procedures, implementation of data validation and verification systems, integration of sophisticated information technology, and increasing the competence and awareness of human resources in data management. In addition, this material also highlights the importance of good data governance, ongoing supervision, and a work culture that is oriented towards information quality. Through these approaches, it is hoped that organizations or agencies will be able to create information systems that are not only reliable but also consistent in the long term. This consistency is an important foundation in supporting operational effectiveness and the success of digital transformation as a whole.
Pemaknaan Digital Customer Experience dalam Pengembangan Strategi E- Marketing: Studi Penomologis pada Generasi Z Geandra, Intan; Lubis, Rizky Amalia; Albiyan, Fatin; Nurbaiti
Surplus: Jurnal Ekonomi dan Bisnis Vol. 4 No. 2 (2026): Januari-Juni 2026
Publisher : Yayasan Pendidikan Tanggui Baimbaian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71456/sur.v4i2.1578

Abstract

Penelitian ini bertujuan untuk memahami makna pengalaman digital Generasi Z terhadap merek dalam konteks pembangunan e-marketing di Kota Medan. Menggunakan pendekatan kualitatif fenomenologis melalui wawancara mendalam dan observasi digital, penelitian ini menemukan bahwa pengalaman digital Generasi Z tidak hanya bersifat teknologis, tetapi juga sosial dan emosional. Proses tersebut meliputi empat tahapan reflektif, yaitu kesadaran, eksplorasi, evaluasi, dan pembentukan makna yang berlangsung secara dinamis. Hasil penelitian menegaskan pentingnya autentisitas, interaksi dua arah, dan nilai emosional dalam membangun loyalitas merek. Temuan ini memperkaya teori emotional branding dan co-creation of value, serta menegaskan bahwa strategi e-marketing efektif harus berpusat pada pengalaman emosional pengguna.
Co-Authors Albiyan, Fatin Geandra, Intan Nasution, Muhammad Irwan Padli Nurbaiti